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Persuasion & Engagement

presented by Gary FinneganSavills Project Management

2011 FutureNet Business Leaders Course - 11 August 2011

Engagement

Communication

Engagement

Persuasion

Engagement

In an interview scenario, 95% of employment decisions are made in the first minute….

People want to be engaged. Make it as easy as possible for them by listening, learning and responding.

Engagement

Be Prepared…prep, prep, prep…..

Engagement

Name

Empathy

Listen

Sincerity

Energy

Common Interests

Build Rapport & Build it Quickly

Engagement

Visual (40%)

Kinesthetic (40%)

Auditory (12%)

Data Digital (8%)

Be a Charismatic Communicator, Carol Fox & Kathryn Gorman

Identify Communication Preferences

Engagement

Body Language (Visual)

Touch (Kinesthetic)

Verbal (Auditory)

Written (Digital)

Mirroring

Engagement

The Networking Jerk

The Blackberry Addict

The Social Media Spammer

The Social Climber

Key Pitfalls

Persuasion

Persuasion is a form of social influence. It is the

process of guiding oneself or another toward the

adoption of an idea, attitude, or action by rational and

symbolic (though not always logical) means.

Persuasion

Reciprocity

Scarcity

Authority

Commitment

Social/Affinity

Likeability

Techniques

Persuasion

Methods

Emotional Appeal

Factual Appeal

Styles

Carrot

Stick

Persuasion

Persuasion

The Squirrel

It’s Their Idea

The “I Am Right” PM

Scenarios

Gary FinneganQld General ManagerSavills Project Management

0423 551 113gfinnegan@savills.com.au

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