Garage Sale Trail Presentation

The Garage Sale Trail is government-enabled &people-powered

Sustainability Community Creativity

It’s About

Commerce

We’re a not-for-profit with a mission to create positive social and environmental

change

We believe in the power of partnerships and collaboration

We believe in working with government to empower local

people to solve problems

BACKGROUND

PLAY VIDEO

INSIGHTS

Garage sales are an integral part of Australian culture

Technology is playing an increasingly Important role in our lives

It is enabling collaboration & social connectivity in ways not previously possible

And driving a renewed interest in community & getting to know your neighbours...

Australians are the world’s 3rd largest consumers

Which means we have lots of stuff

Most of which at some point ends up in landfill

But there’s a major global cultural shift taking place

PROGRAM OBJECTIVES

Reduce Waste

& Landfill

Facilitate Reuse

Unite Communitie

s

Stimulate Local

Economies

Inspire Creativit

y

Have Fun

PROGRAM STRATEGY

To provide an organizational framework that enables, collaboration,

redistribution and social connectivity

We create a network of program partners

National Government

Local Councils

Print

Digital

TV

Charities

Makers & Creators

Schools

Householders

Local Business

Cultural Institutions

LegalSustainability

Mainstream Sport

Fashion

Social Innovation Music

Marketplace Digital Payment Technology

Community Groups

Social Enterprise

Not-for-profits

Social

Libraries

That leverages peer-to-peer communities and network

technologies

HOW IT WORKS

Website

Council Console

Brand And Local Marketing Assets

Logo Integration

Postcards

Posters

Ambassadors

Smart Phone App

Smart Phone App

Media Partnerships

Maps & Listings

Video Content

Participant Pack & Guides

HUMAN RESOURCE

Council Manager

Digital Manager

Pr Manager

Post Analysis

Database Access

2012 RESULTS

HOW WE WORK

WITH COUNCILS

COUNCIL PROCESS

Partnership creation is key

Every Council is different

Best outcomes involve collaboration across relevant Council departments

Access to mayor / elected rep’s

KEY PROGRAM IMPACT AREAS

WasteSustainab

ility

Com-munity

Dev

Economic Dev

Media Outcome

s

RELEVANT COUNCIL DEPARTMENTS

WasteSustainab

ility

Com-munity

Dev

Economic Dev

Media / Pr

1. Promoting through Council channels

COUNCIL’S ROLE

2. Outreach to existing networks. ie. schools, local community /sustainability groups

3. Participating in media opp’s

Process & Timeline

AprilInterim website live

May

< Council questionnaire distributed >

JuneCouncilmanagers commence

Commsplan shared

JulyCollateral distributed

WIP process commences

Agree on kpi’s

Finalise local activation plan

Campaign website live (beta)

AugustCampaign website live

SeptPromotion & pr activity

Timeline

SeptPromotion & pr activity

OctPromotion & pr activity

National event

NovPost analysis

PARTICIPATION FEE

Activation Pricing

POPULATION PRICING

0 - 1,999 $1,500

2,000 - 4,999 $2,500

5,000 - 14,999 $5,000

15,000 - 29,999 $7,500

30,000 - 89,999 $10,000

90,000 - 120,000 $12,500

120,000 - 180,000 $15,000

180,000 - 240,000 $20,000

240,000 - 300,000 $25,000

300,000+ $30,000

EXAMPLES OF WHAT COUNCILS HAVE DONE

Promoting Through Council Channels

Street Banners

Social Media

Social Media

Social Media

Inclusion in council news-letters and websites

Inclusion in council news-letters and websites

Council Outreach Examples

Council Outreach Examples:Schools

Launch Events& Local Ambassadors

Launch Events

WORKING WITH COUNCILS

WORKING WITH COUNCILS

WORKING WITH COUNCILS

Internal Engagement & Tracking progress

Advertising

Social Media

WORKING WITH COUNCILS

WORKING WITH COUNCILS

Social Media

Social Media

Thanks…