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Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun. By organizing communities around Australia to host garage sales on the same day Garage Sale Trail aims to promote reuse, reduce waste to landfill, enable community connections and a sense of civic pride, provide a platform for fundraising and generate positive local media outcomes. For more information visit www.garagesaletrail.com.au
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The Garage Sale Trail is government-enabled &people-powered
Sustainability Community Creativity
It’s About
Commerce
We’re a not-for-profit with a mission to create positive social and environmental
change
We believe in the power of partnerships and collaboration
We believe in working with government to empower local
people to solve problems
BACKGROUND
PLAY VIDEO
INSIGHTS
Garage sales are an integral part of Australian culture
Technology is playing an increasingly Important role in our lives
It is enabling collaboration & social connectivity in ways not previously possible
And driving a renewed interest in community & getting to know your neighbours...
Australians are the world’s 3rd largest consumers
Which means we have lots of stuff
Most of which at some point ends up in landfill
But there’s a major global cultural shift taking place
PROGRAM OBJECTIVES
Reduce Waste
& Landfill
Facilitate Reuse
Unite Communitie
s
Stimulate Local
Economies
Inspire Creativit
y
Have Fun
PROGRAM STRATEGY
To provide an organizational framework that enables, collaboration,
redistribution and social connectivity
We create a network of program partners
National Government
Local Councils
Digital
TV
Charities
Makers & Creators
Schools
Householders
Local Business
Cultural Institutions
LegalSustainability
Mainstream Sport
Fashion
Social Innovation Music
Marketplace Digital Payment Technology
Community Groups
Social Enterprise
Not-for-profits
Social
Libraries
That leverages peer-to-peer communities and network
technologies
HOW IT WORKS
Website
Council Console
Brand And Local Marketing Assets
Logo Integration
Postcards
Posters
Ambassadors
Smart Phone App
Smart Phone App
Media Partnerships
Maps & Listings
Video Content
Participant Pack & Guides
HUMAN RESOURCE
Council Manager
Digital Manager
Pr Manager
Post Analysis
Database Access
2012 RESULTS
HOW WE WORK
WITH COUNCILS
COUNCIL PROCESS
Partnership creation is key
Every Council is different
Best outcomes involve collaboration across relevant Council departments
Access to mayor / elected rep’s
KEY PROGRAM IMPACT AREAS
WasteSustainab
ility
Com-munity
Dev
Economic Dev
Media Outcome
s
RELEVANT COUNCIL DEPARTMENTS
WasteSustainab
ility
Com-munity
Dev
Economic Dev
Media / Pr
1. Promoting through Council channels
COUNCIL’S ROLE
2. Outreach to existing networks. ie. schools, local community /sustainability groups
3. Participating in media opp’s
Process & Timeline
AprilInterim website live
May
< Council questionnaire distributed >
JuneCouncilmanagers commence
Commsplan shared
JulyCollateral distributed
WIP process commences
Agree on kpi’s
Finalise local activation plan
Campaign website live (beta)
AugustCampaign website live
SeptPromotion & pr activity
Timeline
SeptPromotion & pr activity
OctPromotion & pr activity
National event
NovPost analysis
PARTICIPATION FEE
Activation Pricing
POPULATION PRICING
0 - 1,999 $1,500
2,000 - 4,999 $2,500
5,000 - 14,999 $5,000
15,000 - 29,999 $7,500
30,000 - 89,999 $10,000
90,000 - 120,000 $12,500
120,000 - 180,000 $15,000
180,000 - 240,000 $20,000
240,000 - 300,000 $25,000
300,000+ $30,000
EXAMPLES OF WHAT COUNCILS HAVE DONE
Promoting Through Council Channels
Street Banners
Social Media
Social Media
Social Media
Inclusion in council news-letters and websites
Inclusion in council news-letters and websites
Council Outreach Examples
Council Outreach Examples:Schools
Launch Events& Local Ambassadors
Launch Events
WORKING WITH COUNCILS
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Internal Engagement & Tracking progress
Advertising
Social Media
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Social Media
Social Media
Thanks…