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We review several slides to show the impact social media had on ROI for this SUBWAY promotion.
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Corporate social media consulting, training & tools
‘Advocacy’ Is Today's ROI
Case Study
Objective
sell ticketsObjective
build weight loss awareness
Objective
what did we do?
strategy!
Objective
build your advocates!
Advocates
Objective
use your peoples…
Objective
Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends
Total – 21,049+
Objective
instruct your army!
$$$
Objective
create “buzz worthiness” create “buzz-worthiness”
Objective
launch sweepstakes, contest!
Objective
launch sweepstakes, contest! launch sweepstakes, contest!
Objective
launch sweepstakes, contest!
Objective
other viral tools…
stats!
ROI?
Objective
numbers don’t lie…
Facebook0
50100150200250300350400450500
Registration page U
niqu
e Pa
ge V
iew
s
71%
results?
That’s me!
top 5 takeaways
1. research target audience (Facebook groups etc)
2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure
advocacy = ROI
Talk+Trust=
Transaction
700 Military Cutoff Rd. Suite 231Wilmington, NC, 28405910.332.4163
Corporate social media consulting, training & tools
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