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Introduction To Group Members:
Presented By:-
1. Komal Maheshwari2. Aarti Sharma3. Vishal Mehta4. Don5. Dharak Modi
6. Sunil Patel7. Devang
Color plays a vitally important role in the world in which we live.
Color can sway thinking, change actions and cause reactions.
Tied to religious, cultural, political and social influences.
Importance Of COLORS
Effectiveness of COLORS in marketplace
It is a vital key in communicating positive, enticing and irresistible image for a product.
It is often called as ”SILENT SALES PERSON”
Color must immediately attract the consumer’s eye.
Psychological Impact of COLORS
Four Psychological primary colors: Blue Red Green Yellow They relate respectively to the body, the mind, the
emotions and the essential balance between these four colors.
Psychological Impact of COLORS
Use of specific colors. Colors can make clue to identifying
objects. Colors coding. Colors overlay. Use of black and white color. Careful use of bold color such as Orange
and Red. Use of Brown, Black and Grey color.
Psychological Impact of COLORSGreen- “fertile thinking "mince creativity
Color and light have medical, therapeutic implications, hence the use of phototherapy units of blue lights to treat newborns with jaundice, or the use of white light to treat patients with depression because of “winter blues”.
Research shows that an occasional bold stroke of red or orange attracts the learner’s attention to details.
Both red and orange are useful for alerting children to specific points of knowledge or new concepts.
Significance of RED COLOR
Courage & ConfidenceAction & PassionEnergy & SpeedDriven & Determined
Aggression & Anger Overbearing & Tiring Violent & Brutal Rebellious & obstinate
Significance of BLUE COLOR
Predictable & Weak Unforgiving & Frigid Lack of emotions Aloofness
Loyalty & TrustCaring & ConcernedReliability & ResponsibilityCalm & Peace
Significance of YELLOW COLOR
Impatient & ImpulsiveDepression & FearCritical & Judgemental Anxiety & suicide
Cheerful & HappyConfidence & CreativityWisdom & LogicOptimism & Emotional
Significance of GREEN COLOR
Possessive & MaterialisticSelfish & GreedyBoredom & StagnationIndifferent & Over-cautious
Nature lover & family orientedGrowth &VitalityRenewal & RestorationAdaptable & Flexible
The power of COLORS in learning
environmentWe learn to communicate through color before our language skills are developed.
Color adds tremendous meaning to communication as it vitalizes the message, delivering an instant impression.
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