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Sheldon Nesdale
www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
I’m interested in...
• Learning, Being Inspired, Exploring the web
Business Books + TED videos + Kahn Academy + Googling
• Creating
Unique Content + Online communities
• Tauranga + The Mount
I love where I live
Sheldon Nesdale :: www.MarketingFirst.co.nz
I’m interested in...
• Technology
How it connects us & improves our lives
iPad + Robots + Games + Facebook
• Being Entertained
Videos: Comedy + Movie Cartoons + Sci-Fi + TED
• Making Money
Small Business + Micro-Business, Start-Up Businesses
Sheldon Nesdale :: www.MarketingFirst.co.nz
I get paid to...
1. Read
2. Ask Questions
3. Listen
4. Write (email + content + articles)
5. Talk about ideas
6. Create
Sheldon Nesdale :: www.MarketingFirst.co.nz
Why I Love Building Websites
1. Websites are cheap
$84.73/year (or free)
2. Websites are public
no barriers between you and the world
3. Websites attract an audience for free
thanks to Google
4. Websites are valuable
so people will pay you to build them
Sheldon Nesdale :: www.MarketingFirst.co.nz
My Web Work
• 20 client websites
Scuba Diving, Management Course, Airport Shuttle, Winery, Fences & Gates, Charity
• 17 of my own websites (66% of my income)
LoveOneDaySales.co.nz
NZHotPools.co.nz
WhyIHateDogs.com
AntiSmokingSeahorse.com
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Want to start your own website?
• Find a topic you are passionate about This gives you energy to keep going
Eg an author, a type of movie, a hobbie, a sport
• Provide content that is valuable & interesting to certain people (not everybody) Eg reading order list, ranking list of movies & indepth
character details, how-to videos
• Have an attitude. Take a stand.
• Once you have an audience, making money is easy
Sheldon Nesdale :: www.MarketingFirst.co.nz
Building a website for a client? 5 questions to ask:
1. What are your overall goals for your business? Growth? More revenue? More profit? Highly quality?
Higher prices? To be the leader?
2. What are your personal goals? Work less? Make more money? Both? Be famous for
something? Sell the business & retire?
This tells you what motivates them
3. How will a website help with your goals? Let them tell you why they want one
This tells you what they expect from you
Sheldon Nesdale :: www.MarketingFirst.co.nz
Building a website for a client? Questions to ask:
4. What action do you want customers to take?
Call your phone number? Fill in an email enquiry form? Buy something? Walk into your shop?
This tells you how to measure success
5. Why would a customer buy from you anyway?
What makes you unique / different / special?
This tells you what the content should be
Sheldon Nesdale :: www.MarketingFirst.co.nz
When building a website, who’s perspective is most important?
1. Your client?
2. You?
3. The clients customers?
Sheldon Nesdale :: www.MarketingFirst.co.nz
Most important perspective: Your clients end-customer
• Without them, the pyramid falls over
• The more you know about the end customers the better the website will be
Sheldon Nesdale :: www.MarketingFirst.co.nz
What questions are customers asking themselves when they visit a website?
1. “Have you got what I want?”
2. “Can I trust you?”
3. “How much will it cost me?”
Sheldon Nesdale :: www.MarketingFirst.co.nz
“Have you got what I want?”
Sheldon Nesdale :: www.MarketingFirst.co.nz
“Have you got what I want?”
Sheldon Nesdale :: www.MarketingFirst.co.nz
“Can I trust you?”
Sheldon Nesdale :: www.MarketingFirst.co.nz
What builds trust?
1. Testimonials
2. Guarantees
3. Details that prove expertise
Eg “How we do things...”
Sheldon Nesdale :: www.MarketingFirst.co.nz
“How much will it cost?”
• Dont’ waste my time!
Sheldon Nesdale :: www.MarketingFirst.co.nz
Guidelines for building a website
1. Keep the end customer in mind
2. Before you add extra “stuff” ask if it might get in the way of results
3. Be predictable So new visitors don’t get a headache learning how to
get what they want
3 column layout
Black text on white background
Blue underlined text for hyperlinks
Use headlines, subheads, bullets, images, links, video
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz
Resources
• Domain Names:
1stDomains.co.nz $25/year
• Web Hosting:
HostGator.com $60/year
• Website Building:
WordPress.org
• These Slides:
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