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OCS Communication planning
Ewen Le Borgne, Angeline Nekesa
OCS Steering Committee Meeting, ILRI Nairobi/Addis
31 March 2015
What is OCS comms about?In this presentation…
Actors and audiences
Comms objectives
Possible activities around these objectives
…For each of these… Decisions + key questions
More (full plan) available here
What is the challenge?
Get buy-in!
Manage expectations
Make OCS ‘One Collective Success’
Our actors and audiences
Actors and audiences
All ILRI staff
Actors and audiences
ILRI top management…
…And Board members
Actors and audiences
Team leaders
ILRI
KBU Process Owners
Isaac Kihara
Robert Nzioka
Chebor Symon Robert Nzioka
Ashuma Benjamin Robert Nzioka
Chebor Symon Robert Nzioka
Anthony Wamai Robert Nzioka
Actors and audiences
OCS process owners… and key business users
Actors and audiences
Steering committee members
From: Wanga, Lina (ILRI) On Behalf Of Wright, Iain (ILRI)Sent: 18 February, 2015 09:08To: Wright, Iain (ILRI); LeBorgne, Ewen (ILRI); Van Weerdenburg, Martin (ILRI); Nzioka, Robert (ILRI); Chale, Patricia (ILRI); Tarawali, Shirley (ILRI); O'Nolan, Paul (ILRI-ICRAF); Djikeng, Appolinaire (ILRI); Moyo, Siboniso (ILRI); Staal, Steve (ILRI); Ballantyne, Peter (ILRI); Amare, Gail (ILRI); Getugi, Peter (ILRI); Poole, Jane (ILRI - ICRAF); Mutua, Anita (ILRI); Kihara, Isaac (ILRI)
OCS communication objectives (in line with the actors/audiences)
Communication objectives
Branding and presence
Communication objectives
Attract attention and interest
Communication objectives
Inform – regularly!
Communication objectives
Engage and co-create a better OCS
Communication objectives
Share and learn (a.o. with the steering committee)
Communication objectives
Communication objectives
0. Branding and presence
1. Attract attention and interest
2. Inform regularly
3. Engage and co-create
4. Share and learn
Possible activities:
- What we’ve done- What we should do- What we could do
Comms activities: Branding and presence (1)
OCS wiki
Comms activities: Branding and presence (2)
Freebies?
T-shirts?
USB sticks?
Caps?
Mouse mats?
Stickers?
Coffee mugs?
Comms activities: Attract attention and interest (1)
OCS presentation to process owners and key
business users…
…and to all staff! (Townhall + special meeting by
Isaac)
Comms activities: Attract attention and interest (2)
Standard brochure?
Comms activities: Attract attention and interest (3)
Standard
poster?
Comms activities: Attract attention and interest (4)
ILRI announcements?
Comms activities: Attract attention and interest (5)
What else…
• Video interview of Jimmy? Board members?
(about OCS)
• Change email signature of key OCS staff?
Comms activities: Inform everyone, regularly (1)
Regular updates at FMCs and coffee mornings?
Comms activities: Inform everyone, regularly (2)
Updates in the week ahead email
Comms activities: Inform everyone, regularly (3)
Updates on ILRI announcements, digital signage etc.
Comms activities: Engage and co-create (2)
- Use comms specialists in each team/theme to
relay OCS information?
Comms activities: Engage and co-create (3)
Updates and feedback at I(R)MC meetings?
It could be useful to make them engaging :)
Comms activities: Engage and co-create (4)
Interviews of staff using OCS
Comms activities: Engage and co-create (5)
Host an ‘OCS open day’?
Comms activities: Share and learn (1)
Engage with KBUs and process owners, collect their
insights, feed the FAQ page
Comms activities: Share and learn (2)
Training sessions: recording feedback and
improvements
Comms activities: Share and learn (3): Steering Committee
Meet every two weeks
Share regular updates (Yammer / email)
Flag issues asap
Immediate next steps
• Get message from Jimmy out about this
• Organise either special meeting or ‘FMC’ on OCS and what it means
• Share blog post + series of blog posts
• Get regular updates on the ‘Week ahead at ILRI’
• Organize standard OCS products (poster, brochure etc.)
• Start interviewing process owners
• Plan OCS activities for IPM also
Any other question or point?
What’s missing (beyond the regions?)
What is inadequate?
What can we improve?
Who can help?
More information…
• OCS ILRI wiki: http://ilri-ocs.wikispaces.com/
• Comms plan:
https://docs.google.com/document/d/1qXGGHsXPSKEfcAnrC
0WEUxMqMZmbuWpMgSy7oe6locw/edit#
• OCS Yammer group: https://www.yammer.com/cgiar.org/#/threads/inGroup?type=in_group&feedId=4612501
• OCS (CGIAR) website: http://ocs.cgxchange.org/
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
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