Ragnar Sass, Pipedrive - "Most important KPIs for early stage SaaS startups", SaaS Nation...

Most important KPIs for Saas startups

Ragnar Sass Co-founder

Tallinn, Estonia

Best b2b startup - 2015

Almost half (42%) CRM software licenses go unused (Gartner)

Pipedrive CRM System to help you sell better

History

$0

$250 000

$500 000

$750 000

$1 000 000

0

7 500

15 000

22 500

30 000 MRR# of paying customers

2011 2012

Public launch

1,000 customers

2013

Menlo Park office

Mobile apps

Seed round II

2014 2015

Seed round I

Series A

Users in 155 + countries

200 + people in 4 offices

Business KPIs

✔ Revenue - every startup should make money!

✔ paying users, paying customers

✔ Conversion from free signups to paying customer

Growth

✔ Define KPI what grows every week. Every week!

✔ Best startups are growing at least 8 -10% per months

It all starts with money

buffer.baremetrics.com

buffer.baremetrics.com

Before and after Optimizely and a 6 pack of beer

Ended with 3x conversion

Ended with 3x bigger conversion

Churn matters!

✔ How % much clients you loose every months

✔ Revenue churn ?

Net promoter Score - NPS

✔ How many clients will refer your product to their friend ?

✔ Great tool for this - delighted.com

Team KPIs

✔ Every single employers should have personal KPI

✔ And team churn ?

Thank you

Ragnar@clanbeat.com@ragnars