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Most important KPIs for Saas startups
Ragnar Sass Co-founder
Tallinn, Estonia
Best b2b startup - 2015
Almost half (42%) CRM software licenses go unused (Gartner)
Pipedrive CRM System to help you sell better
History
$0
$250 000
$500 000
$750 000
$1 000 000
0
7 500
15 000
22 500
30 000 MRR# of paying customers
2011 2012
Public launch
1,000 customers
2013
Menlo Park office
Mobile apps
Seed round II
2014 2015
Seed round I
Series A
Users in 155 + countries
200 + people in 4 offices
Business KPIs
✔ Revenue - every startup should make money!
✔ paying users, paying customers
✔ Conversion from free signups to paying customer
Growth
✔ Define KPI what grows every week. Every week!
✔ Best startups are growing at least 8 -10% per months
It all starts with money
Before and after Optimizely and a 6 pack of beer
Ended with 3x conversion
Ended with 3x bigger conversion
Churn matters!
✔ How % much clients you loose every months
✔ Revenue churn ?
Net promoter Score - NPS
✔ How many clients will refer your product to their friend ?
✔ Great tool for this - delighted.com
Team KPIs
✔ Every single employers should have personal KPI
✔ And team churn ?
