View
1.076
Download
0
Category
Preview:
Citation preview
Tracking Impact: Quantifying the Success of your Talent Brand
Stephanie KenderTalent Brand Consultant
December 2016
Let’s Go On A Journey
• Introductions• Talent Brand Overview• 3 Metrics To Measure Success• Craft the Candidate Experience to
Improve ROI
Introductions
Stephanie Kender Talent Brand Consultant
Sarah Widdes Media Account Manager
believe talent brand strength makes a “significant impact” on ability to hire
77%
Average reduction in cost per hire
50%
Average reduction in turnover
28%
talent professionals who say talent brand is a top priority in 2015
56%
We know that Talent Brand is important
Source: LinkedIn Global Recruiting Trends Report, Nov 2014
Candidates tell us it’s important
Source: LinkedIn Talent Trends Report, March 2014
Reputation as a “great place to
work”
Reputation for “great products / services”
Reputation for “great people”
Reputation for “being prestigious”
56%
LinkedIn lets you reach people when they’re in a professional mindset
Patrick KaneIvanka Trump
Ali Landry7-foot-tall Football
PlayerRobert Griffin III
Kim Zolciak
LeadershipSocial media marketing
Self-esteemMarketing
Employee engagementTemporary placement
Design thinkingManagement
Time managementSales
#HTGAWM#NewNFLTeams
RedskinsThe Pope
#GreysAnatomy#HeroesReborn
Trending topics by social media platform
6
9
Talent Brand n.
the highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work
a significant asset for both hiring/retaining great talent and promoting your corporate image to the market
The content ecosystem
COMPANY PAGE
LEADERSHIP PROFILES
EMPLOYEE PROFILES
THE FEEDCOMPANY UPDATES(SPONSORED & ORGANIC)
INDIVIDUAL UPDATES
BRAND TOUCHPOINT
SDISTRIBUTIONCONTENT
INDIVIDUAL POSTS
All content from owned properties is distributed through the feed to company followers and individual connections.
1. Follower Quality2. Talent Response Rate3. Quality of Applicant
3 Simple Metrics to Quantify Talent Brand Success
10
Why Followers MatterTalent Acquisition:
More Likely to ApplyCustomer Acquisition:More Likely to Buy
71%Are interested in updates on job
opportunities from companies they follow
78%More likely to respond to a
Recruiter’s InMail
61%More likely to share or comment on company
content
49%More likely to
purchase from a company they engage with
Tips for visualizing your success
Visualize success: track follower changes as a whole, or for specific business-critical roles
Measuring your talent response rate sets Engaged with your brand
No engagement
with your brand
Talent Response RateEngaged candidates more likely to respond to your recruiters #2
20
Subjective What does it mean to your company?
• Good fit for the company
• Good fit for the role
• Length of tenure
Who are the quality candidates for you?
Applicant QualityBroadcasting an authentic talent brand increases retention#3
Branding opportunities that engage passive candidates across their personal path to hire creates interest and preference
Prospect
Hire
Unaware
• I don’t know what it’s like to work at LinkedIn
• I don’t know that LinkedIn has a diverse environment with perks that support diverse backgrounds
• I don’t know all the amazing accomplishments LinkedIn has made
• I don’t know LinkedIn has a role that fits my background
Interested
Applied
Aware
Familiar
LinkedIn has a team that inspires me and cares about what I care about.
LinkedIn? I never thought about working there before, but see
there’s a relevant job for me in my area.
LinkedIn is on the hunt for talent like me, and I am really interested in them
as a company.
Visualize success: track Engaged with Talent Brand in Next Gen Recruiter
Follows, likes or shares your company page
Likes, comments on or shares a company update,
Applies to, likes, comments on, or shares a job on LinkedIn
Likes, comments on, or shares a sponsored update
Shares an article from the Elevate app
"I'm Interested" clicks from Talent Landing pages and Talent Direct (Sponsored InMail) messages
Visualize success: track influenced % new engagements through your media investments
Candidate
Hire
Hired
5,681Consideration Actions
Considering
75,432+
Unique Members Made Aware
Aware
37Influenced Hires
1,246Added Followers
3,781Job Viewers
923Company/Career Page
Views
84%New
Engagements
1. Follower Quality2. Talent Response Rate3. Quality of Applicant
3 Simple Metrics to Quantify Talent Brand Success
Recommended