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#ConnectInLondon
Talent Lives on LinkedIn
Namrata Murlidhar, Senior Marketing Manager LinkedIn
Scott Parish Head of EMEA Product Marketing LinkedIn
Businesses win when they have the right talent
#1 Recruiting has the highest impact of any HR function on revenue & profit margins1
A high performer can deliver
400% more productivity than the average performer2
1 Boston Consulting Group, 2012 2 THE BEST AND THE REST: REVISITING THE NORM OF NORMALITY OF
INDIVIDUAL PERFORMANCE. Personnel Psychology, 65: 79–119 , 2012
You
But recruiting and retaining the right talent is increasingly difficult and costly
It’s taking longer to recruit the right talent
+4 days longer to hire talent3
There’s high competition
for talent
UK experiencing exceptionally strong job creation, faster
than any other EU country1
A low supply of people with
key skills
Skill shortages has risen to 130% in the last 4 years,
now a quarter of all jobs
1 Bureau of Labour Statistics, 2015
2 Aberdeen, 2015 3LinkedIn Talent Trends, 2016
4Bersin, Talent Acquisition Factbook, 2015
Requiring more of your time and resources
+7% more spend • +9% more TA headcount • +8% longer to fill a role4
90% Of all talent on LinkedIn is either looking for or open to new opportunities1
1 LinkedIn, Talent Trends, 2016
But there is good news. Surrounded by opportunity, talent is more active and open than ever before.
#ConnectInLondon
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? #1 The #1 way talent discovers a job opportunity is from someone they know2
68% Of people choose to buy from companies they trust. Conversely, 48% refuse to buy from companies they don’t trust3
Uncertain where to go, their paths are influenced by people and companies they trust 69% of potential applicants don’t know where they’d apply1
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1 CEB, Branding for Influence, 2014 2 LinkedIn, Job Switcher Survey, 2016
3 Edelman Trust Barometer, 2016
These relationships shape each candidate’s unique journey. Engage them at every step.
HIRED
#ConnectInLondon
Advance their Careers
Explore and apply to
jobs and learn new skills
1.2M members changed jobs in 2015
Stay Informed
Learn about industry trends,
news & influencers
LinkedIn is the #1 digital publishing platform.
Connect
Build and maintain their professional networks
The #1 activity is viewing profile pages.
Because talent lives on LinkedIn
Over 20m members in the UK come to LinkedIn to …
#ConnectInLondon
We are innovating with a mantra in mind…
+ =
Relationships Insights Success across journey
#ConnectInLondon
As talent lives on LinkedIn, they create valuable identity and affinity data
affinity
Employee connections
Engaged followers
Past applicants
Interested candidates
identity
Experience
Location
Company
Education
Skills
LinkedIn jobs are not only a powerful application tool, but also enhance the full end-to-end solution
STRONGER BRAND
TOP LEADS
QUALITY REFERALS
ADVANCED SOURCING
MORE FOLLOWERS
APPLICATIONS
Connecting solutions into a hiring platform HIRED
INTERNAL MOBILITY
#ConnectInLondon
2. REFERRALS
3. NEXT GENERATION RECRUITER
1. ELEVATE
We will briefly explore how affinity data and relationships shape innovations at different stages of the career journey
#ConnectInLondon
Elevate helps companies and employees build their brand through sharing quality content
#ConnectInLondon
First, employee relationships extend company relationships by ten times - expanding your reach
10X
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Second, employee voice is the most trusted source of information – expanding employee & brand engagement
50%
37%
32% 34%
21%
32% 31% 30% 30%
17%
27% 23%
Engagement Integrity Products and Servies Operators
Company's Employee Company's CEO Consumer
Tru
st
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Elevate also enhances TA end-to-end: Socially engaged companies are 58% more likely to attract top talent and 20% more likely to retain them
HIRED 2 Profile views
2 Connections
1 Follower
3 Company page views
6 Job views
Engaged Brand Ambassadors
For every 6 shares on Elevate…
#ConnectInLondon
HIRED
1. ELEVATE 2. REFERRALS
3. NEXT GENERATION RECRUITER
We will briefly explore how affinity data and relationships shape innovations at different stages of the career journey
#ConnectInLondon
Employee referrals are widely accepted as the best source of hire
1 Dr. John Sullivan on ERE 2 Jobvite Index
3 LinkedIn 2015 survey of 979 talent acquisition leaders
# 1 Time
Fastest time to fill2
#1 Quality
Highest on-the-job performance1
# 1 Tenure
3x more likely to stay for 3 years2
95% of TA leaders describe referrals as an important part of their recruitment process3
Despite very strong business impact there is a capability gap in consistently engaging employees to refer
87% of recruiters agree that the #1 way to boost referrals is
through better employee engagement
20% of recruiters are happy with how involved employees
are in recruiting
87%
20%
Intention Practice
#ConnectInLondon
1. ELEVATE 2. REFERRALS
3. NEXT GENERATION RECRUITER
We will briefly explore how affinity data and relationships shape innovations at different stages of the career journey
#ConnectInLondon
Build and leverage relationships.
Engage the talent you want end-to-end.
Create solutions that enhance each other.
+ =
Relationships Insights Success
#ConnectInLondon
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