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HR Recruiter Robot?
@thibaut_vdh – CEO of Sortlist – Nov. 14th Brussels
Social Media your
GuyAbout the
Going from:
1 to 4 with Passion4 to 8 with vision
8 to 100 with Process
About Sortlist.com
And hundreds more…
➔ Traffic website: +20k unique/mth➔ Marketing Projects managed >400 in 3 months ➔ Marketing budget managed : >10 M€➔ Partnership with Media Marketing
And hundreds more…
about
Turn your Social Media into your HR Recruiter
I. Concept of HR 1.1 Definition1.2 General methodology
II. Job Description & Person Specification2.1 Introduction2.2 Sortlist example 2.3 Assignement example
III. How to Advertise the vacancy? 3.1 The funnel3.2 Automate the funnel acquisition3.3 Marketing technics to improve your funnel
IV. Focus on Social Media4.1 Social Media spectrum 4.2 Small Tips : Linkedin X-ray with Bing4.3 Pratical exercice
V. Conclusion
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I. Concept of HR
« Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organisation »
- Edwin B. Flippo
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1. Concept of HR Process
● Methodology● Monitoring● Reproducibility
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1. Concept of HR Stimulating
● Attractivity● Sexy● Curiosity
General Methodology
1. Identify vacancy2. Prepare job description & person specification3. "Advertising" the vacancy4. Managing the response5. Short-listing6. Arrange Interviews7. Conducting interview and decision making
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1) Job Title2) Company description3) Appealing description4) What you’ll do (responsabilities) 5) What we expect from you (competences)6) Perks7) Assignement
Prepare job description & Person Specification
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1) Job Title is key to attract the right candidates
ex: “Sales” vs “Account Manager” “Junior Developer vs “Software Engineer”
2) Company description [2-3 lines]
ex: Sortlist is a community of 53 000 marketing providers, including thousands of digital agencies in the world. Whatever your needs and budget, you will find the perfect partner to offer your company the best return on investment.
3) Appealing description [1-3 lines ]
ex: Wanna be part of a dynamic startup that plan to change the global marketing & communication market? Well, it’s already on the way and we need your support to make this happen even quicker!
Job description - Example
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4) What you’ll do [3-5 points]
ex: As Full Stack web Software Engineer, you will be in charge of developing, maintaining, releasing & testing multiple web applications for Sortlist.
Your main responsibilities are :
● Requirement analysis and solution design in strong relation with the designer/product manager.
● Fast & ...
5) What we expect from you [3-5 points]
ex: ● You have some experience developing, releasing and maintaining web apps (preferably
Ruby on Rails app).● You are comfortable with Dynamic single-page web applications...● You are able to collaborate on software projects and work efficiently with the team.
Don’t worry, people usually say we’re quite nice.● You want to change the world.
Job description - Example
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6) Perks & Salaries
ex: ● Join us at the start of this exciting time of growth acceleration.● Get a taste of the development of an international startup.● Unique successful/growing/challenging/funded/niche startup.● Fun, casual environment.● Flexible schedules.● Competitive wage.
7) Assignment - Technical or Sales pitch
ex: We give all of our applicants a challenge to test out their tech skills. You’ll have to build a dynamic single-page web app.
Here's what we look for:
● Code Consistency● Variable Naming Clarity● Useful Comments● Unit & Fonctionnal Tests
Job description - Example
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Assignement - Example
https://github.com/sortlist/jobs
The Yoda Agency challengeYou are asked to write a web application that dynamically shows a list of
agencies. Each agency has multiple properties: agency.name, agency.description,
agency.tags and agency.grade. The grade of an agency will be padawan, jedi or
master.
The list should be filterable by the properties name, tags and ordered by their
grades. You should alse be able to create an agency in the application.
III. “Advertising” the vacancy
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Recruitment Funnel
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Recruitment is the BUSINESS
Candidates
Stick to your Company ?
Candidates Apply?
Candidates
Efficiency?
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More complexe in reality
Recruits
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Marketing spiral
5 MINUTES
How will you attractcandidates?
How will you convince?How will you reach people?
YOUR TURNTO TALK
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Marketing technics
Candidates
Stick to your Company ?
Candidates Apply?
Candidates
Efficiency?
Pratical Exercice
BECOME SEXY & ATTRACT THE RIGHT
CANDIDATES
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Marketing technics - Create a Machine
Acquisition 1. Great concept & Great product 2. Organic acquisition (Pull)
a. Social Media b. Public Relationc. Content d. Events
3. Hunting (Push)a. Networkingb. Emailing after screeningc. Ads, etc.
Activation 1. Prepare job description 2. Create a process : specific email hiring@ , auto-responses,...3. Assignement
Retention Engage with Content, News & Assignement
Efficiency - cost Process will be key to reduce your cost & Organic acquisition
Referral 1. Content 2. Merchandising (gift)3. Answers / Proper Interviews
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IV. Focus on Social Media
Culture & Team Spirit
Engagement & Content
Public Relation & Credibility
Hunting & Screening
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Tips for Screening & Hunting
Hunting & Screening
Use the search : -Only 100 free searches per day-No search for specific title made easy-Limited to your Network
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Linkedin X-ray Search with Bing
Hunting & Screening
References: http://booleanblackbelt.com/2010/09/bing-beats-google-for-the-best-way-to-x-ray-search-linkedin/
FACTS:1) Linkedin use SEO to get long-tail traffic (Name+Surname)2) Linkedin need to structure and give public information for Search
Engine3) Need to understand the structure of the information4) Need to understand Search Engine
Example:
Looking for a “Software Engineer” knowing “AngularJs” that has been working at “Belgacom” in “ “Belgium”
SEARCH ON BINGsite:www.linkedin.com and -site:www.linkedin.com/title and -site:www.linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"
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Linkedin X-ray Search with Bing
Hunting & Screening
SEARCH ON BINGsite:www.linkedin.com and -site:www.linkedin.com/title and -site:www.linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"
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AND, SO WHAT?
How do I contact him?
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GET THEIR EMAIL
Hunting & Screening
References:
Email permutatorhttps://docs.google.com/spreadsheet/ccc?key=0AoW7aksoVU98dGNFSUtfeXg4akpNTWM0Z2pHWjJzZUE#gid=0
Emails from rapportivehttp://booleanblackbelt.com/2013/01/how-to-use-gmail-to-find-almost-anyones-email-address/
FACTS:1) Emails in general have paterns ex: Name+Surname@company.com 2) Why not generating all the paterns? 3) Verify is a right email
Tips :1) Email permutator template 2) Use Rapportive, FullContact or Clearbit to verify the email 3) Automate the process 4) Scale it ;)
Promote your vacancy with an Owned media
FACTS:1) Create tough leader media on Twitter2) Promote your vacancy on it ;).3) More PowerFull than your Professional Account ;)
Tips :1) Kick start your account with 1000 followers2) Prepare your Curration content for your specific audience3) Follow the influencers of your market/industry 4) Use your audience to promote your own content.
Ex:@StartupsBelgium, plugged on #Betech
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Public Relation & Credibility
THERE IS NO TRYYoda
»
« DO OR DO NOT
@thibaut_vdhhttps://be.linkedin.com/in/thibautvanderhofstadt
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