HR Recruiter Robot?

@thibaut_vdh – CEO of Sortlist – Nov. 14th Brussels

Social Media your

GuyAbout the

Going from:

1 to 4 with Passion4 to 8 with vision

8 to 100 with Process

About Sortlist.com

And hundreds more…

➔ Traffic website: +20k unique/mth➔ Marketing Projects managed >400 in 3 months ➔ Marketing budget managed : >10 M€➔ Partnership with Media Marketing

And hundreds more…

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Turn your Social Media into your HR Recruiter

I. Concept of HR 1.1 Definition1.2 General methodology

II. Job Description & Person Specification2.1 Introduction2.2 Sortlist example 2.3 Assignement example

III. How to Advertise the vacancy? 3.1 The funnel3.2 Automate the funnel acquisition3.3 Marketing technics to improve your funnel

IV. Focus on Social Media4.1 Social Media spectrum 4.2 Small Tips : Linkedin X-ray with Bing4.3 Pratical exercice

V. Conclusion

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I. Concept of HR

« Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organisation »

- Edwin B. Flippo

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1. Concept of HR Process

● Methodology● Monitoring● Reproducibility

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1. Concept of HR Stimulating

● Attractivity● Sexy● Curiosity

General Methodology

1. Identify vacancy2. Prepare job description & person specification3. "Advertising" the vacancy4. Managing the response5. Short-listing6. Arrange Interviews7. Conducting interview and decision making

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II. Prepare job description & Person Specification

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1) Job Title2) Company description3) Appealing description4) What you’ll do (responsabilities) 5) What we expect from you (competences)6) Perks7) Assignement

Prepare job description & Person Specification

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1) Job Title is key to attract the right candidates

ex: “Sales” vs “Account Manager” “Junior Developer vs “Software Engineer”

2) Company description [2-3 lines]

ex: Sortlist is a community of 53 000 marketing providers, including thousands of digital agencies in the world. Whatever your needs and budget, you will find the perfect partner to offer your company the best return on investment.

3) Appealing description [1-3 lines ]

ex: Wanna be part of a dynamic startup that plan to change the global marketing & communication market? Well, it’s already on the way and we need your support to make this happen even quicker!

Job description - Example

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4) What you’ll do [3-5 points]

ex: As Full Stack web Software Engineer, you will be in charge of developing, maintaining, releasing & testing multiple web applications for Sortlist.

Your main responsibilities are :

● Requirement analysis and solution design in strong relation with the designer/product manager.

● Fast & ...

5) What we expect from you [3-5 points]

ex: ● You have some experience developing, releasing and maintaining web apps (preferably

Ruby on Rails app).● You are comfortable with Dynamic single-page web applications...● You are able to collaborate on software projects and work efficiently with the team.

Don’t worry, people usually say we’re quite nice.● You want to change the world.

Job description - Example

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6) Perks & Salaries

ex: ● Join us at the start of this exciting time of growth acceleration.● Get a taste of the development of an international startup.● Unique successful/growing/challenging/funded/niche startup.● Fun, casual environment.● Flexible schedules.● Competitive wage.

7) Assignment - Technical or Sales pitch

ex: We give all of our applicants a challenge to test out their tech skills. You’ll have to build a dynamic single-page web app.

Here's what we look for:

● Code Consistency● Variable Naming Clarity● Useful Comments● Unit & Fonctionnal Tests

Job description - Example

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Assignement - Example

https://github.com/sortlist/jobs

The Yoda Agency challengeYou are asked to write a web application that dynamically shows a list of

agencies. Each agency has multiple properties: agency.name, agency.description,

agency.tags and agency.grade. The grade of an agency will be padawan, jedi or

master.

The list should be filterable by the properties name, tags and ordered by their

grades. You should alse be able to create an agency in the application.

III. “Advertising” the vacancy

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Recruitment Funnel

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Recruitment is the BUSINESS

Candidates

Stick to your Company ?

Candidates Apply?

Candidates

Efficiency?

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More complexe in reality

Recruits

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Marketing spiral

5 MINUTES

How will you attractcandidates?

How will you convince?How will you reach people?

YOUR TURNTO TALK

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Marketing technics

Candidates

Stick to your Company ?

Candidates Apply?

Candidates

Efficiency?

Pratical Exercice

BECOME SEXY & ATTRACT THE RIGHT

CANDIDATES

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Marketing technics - Create a Machine

Acquisition 1. Great concept & Great product 2. Organic acquisition (Pull)

a. Social Media b. Public Relationc. Content d. Events

3. Hunting (Push)a. Networkingb. Emailing after screeningc. Ads, etc.

Activation 1. Prepare job description 2. Create a process : specific email hiring@ , auto-responses,...3. Assignement

Retention Engage with Content, News & Assignement

Efficiency - cost Process will be key to reduce your cost & Organic acquisition

Referral 1. Content 2. Merchandising (gift)3. Answers / Proper Interviews

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IV. Focus on Social Media

Culture & Team Spirit

Engagement & Content

Public Relation & Credibility

Hunting & Screening

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Tips for Screening & Hunting

Hunting & Screening

Use the search : -Only 100 free searches per day-No search for specific title made easy-Limited to your Network

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Linkedin X-ray Search with Bing

Hunting & Screening

References: http://booleanblackbelt.com/2010/09/bing-beats-google-for-the-best-way-to-x-ray-search-linkedin/

FACTS:1) Linkedin use SEO to get long-tail traffic (Name+Surname)2) Linkedin need to structure and give public information for Search

Engine3) Need to understand the structure of the information4) Need to understand Search Engine

Example:

Looking for a “Software Engineer” knowing “AngularJs” that has been working at “Belgacom” in “ “Belgium”

SEARCH ON BINGsite:www.linkedin.com and -site:www.linkedin.com/title and -site:www.linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"

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Linkedin X-ray Search with Bing

Hunting & Screening

SEARCH ON BINGsite:www.linkedin.com and -site:www.linkedin.com/title and -site:www.linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"

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AND, SO WHAT?

How do I contact him?

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GET THEIR EMAIL

Hunting & Screening

References:

Email permutatorhttps://docs.google.com/spreadsheet/ccc?key=0AoW7aksoVU98dGNFSUtfeXg4akpNTWM0Z2pHWjJzZUE#gid=0

Emails from rapportivehttp://booleanblackbelt.com/2013/01/how-to-use-gmail-to-find-almost-anyones-email-address/

FACTS:1) Emails in general have paterns ex: Name+Surname@company.com 2) Why not generating all the paterns? 3) Verify is a right email

Tips :1) Email permutator template 2) Use Rapportive, FullContact or Clearbit to verify the email 3) Automate the process 4) Scale it ;)

Promote your vacancy with an Owned media

FACTS:1) Create tough leader media on Twitter2) Promote your vacancy on it ;).3) More PowerFull than your Professional Account ;)

Tips :1) Kick start your account with 1000 followers2) Prepare your Curration content for your specific audience3) Follow the influencers of your market/industry 4) Use your audience to promote your own content.

Ex:@StartupsBelgium, plugged on #Betech

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Public Relation & Credibility

THERE IS NO TRYYoda

 » 

« DO OR DO NOT

@thibaut_vdhhttps://be.linkedin.com/in/thibautvanderhofstadt