ENGAGE2015: Employee Engagement as a Competitive Advantage - Keith Kitani, GuideSpark
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- 1. Employee Engagement as a Competitive Edge Keith Kitani
- 2. Write one word/phrase that describes what Employee
Engagement means to you?
- 3. Employee engagement has become todays HR buzzword with lots
of different definitions
- 4. Employee engagement is not the end. It is the means to an
end.
- 5. The End Business Results
- 6. Employee Engagement Affects Key Business Outcomes -37% -25%
-65% -28% -49% -41% -41% 10% 21% 22% Absenteeism High-Turnover
Orgs. Low-Turnover Orgs. Shrinkage Safety Incidents Patient Safety
Incidents Quality (Defects) Customer Productivity Profitability
Source: Gallup
- 7. EMPLOYER EMPLOYEES
- 8. Your companys value proposition is the foundation Core
mission & values Total rewards Great management Meaningful work
Trust in leadership Nurturing environment
- 9. Effective communication is key
- 10. Employee engagement is the emotional connection between a
company and employee that drives measurable business results.
- 11. But how do you make it meaningful?
- 12. Design a product that works for your workforce1
- 13. Highlight the value to employees 2
- 14. 2
- 15. Simplification3
- 16. Getting the information at the point of need 4
- 17. 4
- 18. Personalization5
- 19. Personalization5 78% of CMOs think custom content is the
future of marketing 35% of Amazons revenue is generated by its
recommendation engine 75% of users select movies based on Netflixs
recommendations
- 20. When that connection happens
- 21. Its WINWIN
- 22. YOU get the competitive edge