Disrupting Your Approach to Talent Acquisition

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Cathleen  Graham      Execu0ve  Vice  President,  People  Engagement  Ruder  Finn  

Disrup6ng  Your  Approach  to  Talent  Acquisi6on  

“Disrupting your Approach to Talent Management” By Cat Graham EVP People and Engagement

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What we will cover

• Customer experience in talent development

• Developing your living brand

• Employee engagement powerhouse tips

• Q&A

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Polling Question

What role do you play in your organization?

• Talent Leader/Recruiting Manager

• Human Resources Director

• Hiring Manager

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Rule number 1

In the war for talent, you have to differentiate in a meaningful way

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How customer experience applies to Talent Management

•  Customer experience attracts and retains

•  Customer experience changes mindset into a customer centric one

•  Recruiting and relationship to the brand

•  Bad ‘customers’ share their experiences

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Identify the gaps in your current recruitment process

•  Rec to hire time

•  Internal referral stream

•  Frequency of contact with candidate

•  Number of qualified candidates per role

•  Feedback time

•  Employee engagement in recruiting

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Rule number 2

Go mobile-make use of real time technology in information sharing and gathering

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Its take a village, people!

•  Personalize the approach to recruits and employees to improve the customer experience

•  Get to know them and be where they are

•  Provide candidate and employee friendly tools like mobile app HRIS platforms and text messaging

•  Check in on a regular basis turning the candidate into an ambassador of the company’s brand

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Developing your living network

•  Keep it professional and active

•  Share valuable thought leadership

•  Share opportunities in your status updates

•  Make it personal

•  Share relevant news about your organization

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When you know you know

•  Move quickly

•  48 hours to response

•  Send complete offer in one our-make it interactive

•  Have manager and peers reach out

•  Close out other candidates

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The living brand

Why when someone sneezes do we offer a Kleenex….

….that is branding

The same thing draws candidates to employers and helps retain employees at their company

There are many paid service tools out there to help you in this endeavor, but you need to take an active hand in developing your company’s living brand to really disrupt your talent game

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The Employer Brand

•  Significantly impacts the ability to recruit and retain top talent

•  Increases employee engagement > reduces employee turnover

•  Defines your “Employer Value Proposition”

•  TIP-Be consistent with your brand, thread it into your comms internally and externally

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Rule number 3

Make greater use of technology in bringing your business and culture to life

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Start with social

•  Do your social feeds reflect the following: •  Culture? •  Values? •  Type of work you do?

•  Do you share updates about new hires, wins, awards your company has won?

•  Are your social feeds regularly updated? Are the relevant? Do your own employees follow them?

•  Do you have creative and fun engagement tools?

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Social ambassadors

•  Create social committee

•  Social channels should reflect your culture

•  Innovate to draw people to the brand

•  Encourage ambassadors to update channels

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Winner winner…

•  HR teams need to collaborate with comms teams

•  Goal-candidates will know your brand before first contact

•  Consider Kleenex

•  Live where your candidates are

•  Effective branding and effective recruiting rely on effective communication

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Your employees first

•  The most underutilized asset in employer branding is your employees themselves

•  Ask employees to share on social their employee experience

•  Share photos engagement activities

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Rule number 4

Top down structures are being replaced by dynamic collaborative interactive structures that encourage interactivity between your team and your talent

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Three types of employees

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Engaged employees build strong brands

•  Be transparent

•  Permit the personal

•  Communicate, then communicate again

•  Team play and peer to peer recognition play vital roles

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Survey says…

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Rule number 5

Empower, engage, repeat

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Little things can make a big difference

BE ACCESSIBLE:

BE PROACTIVE:

BE HONEST SOLICIT FEEDBACK:

walking the halls is more important than town halls

shape the story before it shapes

itself

open your ears and your mind

and harness the power of “I don’t know”

Things you know

Things you don’t

know

Things you know you don’t

know

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Simple ways to engage

•  Encourage organic activities

•  Go mobile

•  Get creative

•  Get a sofa

•  Empower

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