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Founded in
2001 in the heart of the
Silicon Valley
One of the largest
recruitment advertising agencies in the country
Dozens of worldwide partner
agency locations
Countless creative, interactive and
research awards
Low client turnover
CKR by the Numbers
CKR US
HQ
LA
Chicago Cleveland Phill
y
6 locations
Boston
45 employees
125 clients
MOBILE SOLUTIONSIt’s here, and it’s only going to get bigger...
One apply. Any device or ATS.
• Think mobile first. If we solve the problem for the mobile device, use it for the desktop as well.
• Make it easy to apply from your mobile device. Drastically reduce the mobile visitor dropoff rates.
Apply Apply
1-click apply Resume upload Multiple ATS’s Social share
Mobile-First Apply Next generation in online candidate experience...
ONLINE ERP SOFTWAREMaking referrals easier…
Online ERP Interactive way to develop ambassadors
Referral Max
Mobile proximity marketing enables you to deliver ads, sponsor services, or provide highly relevant offers to candidates using
on-location access networks such as Wi-Fi, Bluetooth or Near Field Communication
(NFC) technology.
referralMAXOnline ERP System
ERP Branding Creative that makes an impact
Stan fo rdPackardRefe r ra l s .com
StanfordPackardReferrals.com
Employee Referral Programs
UTILIZING TECHNOLOGYWhats around the corner…
Mobile Proximity Marketing Relevant and engaging interactive ad units ;)
Reeling Them In
Mobile proximity marketing enables you to deliver ads, sponsor services, or provide highly relevant offers to candidates using
on-location access networks such as Wi-Fi, Bluetooth or Near Field Communication
(NFC) technology.
Mobile Proximity Marketing Events, Airports, Hospitals...
Signage is targeted to candidate segments: IT Professionals, Traveling Soldiers, etc...
Sponsored WiFi
Use a gateway video or branded sign-on page
with opportunity info
Motion Sensor Outdoor Signage
!
Visual Augmented Reality Bring your static media ads to life ;)
The Digital and Real World Collide
Vision-based augmented reality (AR) uses sensors to virtually display digital content in context with real-world
objects (like magazines, postcards, posters, or billboards) by tracking the visual features of the ads or objects. AR used in tandem with Cleveland Clinic print and display advertising
can bring static ads to life, tell stories about company culture and experiences, show relevant job opportunities
and drive qualified and educated applicants to apply.
Augmented Reality Marketing Enhance what you’re already doing...
Publications, Billboards, Signage, Postcards, Direct Mail, anything with ink! Use the Layar app, or create
a custom branded AR app and bring your print to life.
!The “Wow Factor”...
3d Holographic Projection
• Use 3D holographic technology to put your CEO or industry figure-head in more places than one. No doubt this will turn some heads and get some attention.
• Another great benefit of this setup - additional presenters can display their ordinary powerpoint or keynote presentations not on a flat 2D white screen, but right next to them in 3D space.
!They are there, when you aren’tVirtual Caregivers
• 2D hologram projected on a transparent cut-out, creating a lifelike physical character.
• Gets noticed where it’s placed, and is a great way to get awareness and interaction.
• Create a virtual caregiver that greets attendees at the event, or stands alone at strategic locations to promote or educate prospects.
!Fusing video, audio and print...UVideo Direct Mail
• Fuse video, sound and print in a custom enclosure with a fully functional LCD video player specially designed to be embedded into custom direct marketing pieces to deliver engaging audio and visual presentations. Create video mailers, video brochures, video collateral, video promotions, video books... you name it.
!Fusing video, audio and print...UVideo Direct Mail
Got everything you need to shine? What’s the success story you envision for your financial practice?
Looking for a leading role that’s more rewarding and fulfilling?
Need a primary provider with everything your script calls for?
If so…maybe it’s time for a new crew behind the scenes. A new provider.
Ameritas may just have the right stuff to help you produce a smash hit:
Independent business model for agencies
Mutual ownership, financial strength and stability
Highly competitive compensation, rewards and benefits*
Powerful portfolio for individuals, families and businesses**
Approachable, accessible support teams
Robust tools, training and education
Relationship-focused culture
Star performers work with us….and stay with us. Successful independent financial professionals have
represented us for generations. They’re industry leaders
you’ve seen in the spotlight — on the awards stages at
GAMA & MDRT. In fact, Ameritas is among the leading
companies in representation by MDRT Top of the Table and
Court of the Table qualifiers.
All of these superstars value what they’ve found with us:
Enterpreneurial freedom. Support from high-performing
teams. Friendly, approachable people. And our heritage of
reliability since 1867... inspiring confidence that promises
we make to clients will be fulfilled.
Find out more about making a premiere choice for your future.
*Benefits based on contract eligibility
**Securities and investment advisory services offered solely through Ameritas Investment Corp (AIC), member FINRA/SIPC
This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to, Ameritas Life Insurance Corp., Ameritas Life
Insurance Corp. of New York and Ameritas Investment Corp., member FINRA/SIPC. Ameritas Life Insurance Corp. is not licensed in New York. Each company is solely responsible for its own financial
condition and contractual obligations. For more information about Ameritas®, visit ameritas.com.
Ameritas® and the bison are registered service marks of Ameritas Life Insurance Corp.
© 2013 Ameritas Mutual Holding Company
For producer use only. Not for use with clients.
DST1741
Learn more now atAmeritasGA.com/direct
Got everything you need to shine?
What’s the success story you envision for your financial practice?
Looking for a leading role that’s more rewarding and fulfilling?
Need a primary provider with everything your script calls for?
If so…maybe it’s time for a new crew behind the scenes. A new provider.
Ameritas may just have the right stuff to help you produce a smash hit:
Independent business model for agencies
Mutual ownership, financial strength and stability
Highly competitive compensation, rewards and benefits*
Powerful portfolio for individuals, families and businesses**
Approachable, accessible support teams
Robust tools, training and education
Relationship-focused culture
Star performers work
with us….and stay with us.
Successful independent financial professionals have
represented us for generations. They’re industry leaders
you’ve seen in the spotlight — on the awards stages at
GAMA & MDRT. In fact, Ameritas is among the leading
companies in representation by MDRT Top of the Table and
Court of the Table qualifiers.
All of these superstars value what they’ve found with us:
Enterpreneurial freedom. Support from high-performing
teams. Friendly, approachable people. And our heritage of
reliability since 1867... inspiring confidence that promises
we make to clients will be fulfilled.
Find out more about making a premiere
choice for your future.
*Benefits based on contract eligibility
**Securities and investment advisory services offered solely through Ameritas Investment Corp (AIC), member FINRA/SIPC
This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to, Ameritas Life Insurance Corp., Ameritas Life
Insurance Corp. of New York and Ameritas Investment Corp., member FINRA/SIPC. Ameritas Life Insurance Corp. is not licensed in New York. Each company is solely responsible for its own financial
condition and contractual obligations. For more information about Ameritas®, visit ameritas.com.
Ameritas® and the bison are registered service marks of Ameritas Life Insurance Corp.
© 2013 Ameritas Mutual Holding Company
For producer use only. Not for use with clients.
DST1741
Learn more now at
AmeritasGA.com/direct
!A different way to connect!
Interactive BuzzCards
• Captivate your potential candidates and bring them back for more with the BuzzCard. BuzzCard is a branded media card that plugs into any computer’s USB slot. Instantly, BuzzCard launches a killer web app that’s customized to promote your business, brand, products and services. Track and monitor your campaigns, measure ROI, increase engagement and conversions! Use BuzzCard to plug your Brand in the Digital World.
• Use BuzzCards to drive interactions for any event or project
• Shows, Seminars & Events • Direct Mail Campaigns • VIP Events • Digital Business Cards
!Customize any way you like...
Interactive BuzzCards
Die cut into almost any shape you can think of.
The branding options are endless.
!Customize any way you like...
Interactive BuzzCards
BEST-IN-CLASS CAREER SITESLeading the way in innovation…
ESTABLISHING A BRANDING PROCESSConsistency = Success
ResultsPartner
Branding & Creative Samples: Mallinckrodt
ResultsPartner
Branding & Creative Samples: Roku
ResultsPartner
Branding & Creative Samples: Genentech
ResultsPartner
Branding & Creative Samples: Intuit
STANDOUT CREATIVEYou blend you die…
Relevant, but Unexpected
METRICSMaking sure everything is measurable
Metrics
TrackStarTM
CKR is not tied to a specific product; we assess the situation and offer the best solution possible whether that is a CKR product or an independent product. All that matters is solving the challenge and serving as your recruitment marketing consultant.
• Dashboards provide CKR an ongoing/real-time view of the activity
• Analytics give insight into patterns and opportunities for improvement
• Measure all programs toward their goals • Find actionable metrics to improve results
Metrics
TrackStarTM
COST ANALYSIS ACTIVITY BY MONTH
Thank You
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