What is Active Rain

What / Why / How About activerain.com

Presenter: Chuck Ward

“Pro” Director of Marketing

Welcome

• Helping real estate agents change the fruits of their labor

• By change the root system of their business

Activerain.com

What is activerain.com?

One of the largest online real estate communities and resources

Owned by Market Leader and Trulia.com

History of Activerain.com

Activerain.com

Started June 2006 Received Venture Funding April 2011 ($2.75 M) Purchased By Market Leader Part of Trulia (NYSE: TRLA) 2 M Visitors monthly #1 Source of P2P Training (Peer to Peer)

Mission of Activerain.com

Their goal is to “empower the real estate professional” and as an extension empower the consumer. They don’t believe in placing additional barriers between the consumer and the agent.

http://www.crunchbase.com/company/activerain#ixzz2xZoJlVGY

THAT’S THE WHAT, THIS IS THE WHY! ActiveRain.com

Why Use ActiveRain.com

• Site Traffic – 2,000,000 visitors per month

• Great Place for Blogging – Blogging, the art of creating internet content – Subjects

• Real Estate • Area Information • Local Vendors

Best and Fastest SERPS

• Top Ranked SERPs – Search Engine Result Page

• Layman’s Terms – Getting to the top of an internet search – Fast – (which gets you more calls on your Real Access

Pro call capture number)

Best Way To Get Calls

• More search results on page 1 of Google, Bing and Yahoo search engines

• Equates to

• More Phone Calls

• (and phone calls are bad)

More Chances

• More Phone Calls = More Chances at Bat – At Bat to Pitch You, Your Abilities, Your Results

– Ultimately get more closings and commission

checks from title companies

– (image source: mlb.com)

Peer 2 Peer Training

• AKA Peer Groups

• The ability for a real estate agent – To get marketing ideas – From others agents – Sharing what works and what doesn’t – General business building ideas, meet-ups and

seminars and more

Blogging and Activerain.com

• Activerain.com is the number one place for real estate agents to blog at – Create local expert status – Create high ranking search results – Connecting consumers with local real estate

agents

Fast Attack Blogging in 3 Steps

Pick a Subject – Marketing – Area Events and Info – Questions and Answers

Fast Attack Blogging Ideas • Farm Area Description • Housing Styles in your Area • Churches • Commentary on local news

stories or local public policies

• Guide to Dining Out • Environmental Issues • Job Market in Local Area • New Businesses Coming • Local School Ratings • List of Basic RE Definitions

• Real Estate Hoaxes and Scams

• Buying your First Investment Property

• Buying a 2nd Home • A Closing • Do’s/Don’ts of Buying

Income Properties • Fair Housing Issues • Home Prices in the local

market • Over-Priced Home • Pet Friendly Housing

Fast Attack Blogging in 3 Steps

• Create Your Content (Properly)

• Title • Word Count • Images • Links

Fast Attack Blogging in X Steps

• Lather Rinse and Repeat

Thursday Training

• How to Do “Fast Attack Blogging” – How to find the best search phrases – Specific content creation – Proper link structure

• Where to Get Content Already DFY (Done For You)

• How To Create Multiple Original Articles from One

• How to boost your individual content pieces as

well as your website(s)

Thanks for Attending

Chuck Ward Director of Marketing Real Access Pro 888-884-0303 chuck.ward (at) realaccesspro.com

• Upcoming Training Topics – Real Access Pro Property

Marketing Updates

• Email your topic to us – Helpdesk (at)

realaccesspro.com