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Continuing our conversation on real estate blogging, this class and my next class will concentrate on blogging on ActiveRain.com. History of Active Rain, and more is included. On my next class, I will actually create proper content for ActiveRain.com blogging as well as the Real Access Pro property blogs
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What / Why / How About activerain.com
Presenter: Chuck Ward
“Pro” Director of Marketing
Welcome
• Helping real estate agents change the fruits of their labor
• By change the root system of their business
Activerain.com
What is activerain.com?
One of the largest online real estate communities and resources
Owned by Market Leader and Trulia.com
History of Activerain.com
Activerain.com
Started June 2006 Received Venture Funding April 2011 ($2.75 M) Purchased By Market Leader Part of Trulia (NYSE: TRLA) 2 M Visitors monthly #1 Source of P2P Training (Peer to Peer)
Mission of Activerain.com
Their goal is to “empower the real estate professional” and as an extension empower the consumer. They don’t believe in placing additional barriers between the consumer and the agent.
http://www.crunchbase.com/company/activerain#ixzz2xZoJlVGY
THAT’S THE WHAT, THIS IS THE WHY! ActiveRain.com
Why Use ActiveRain.com
• Site Traffic – 2,000,000 visitors per month
• Great Place for Blogging – Blogging, the art of creating internet content – Subjects
• Real Estate • Area Information • Local Vendors
Best and Fastest SERPS
• Top Ranked SERPs – Search Engine Result Page
• Layman’s Terms – Getting to the top of an internet search – Fast – (which gets you more calls on your Real Access
Pro call capture number)
Best Way To Get Calls
• More search results on page 1 of Google, Bing and Yahoo search engines
• Equates to
• More Phone Calls
• (and phone calls are bad)
More Chances
• More Phone Calls = More Chances at Bat – At Bat to Pitch You, Your Abilities, Your Results
– Ultimately get more closings and commission
checks from title companies
– (image source: mlb.com)
Peer 2 Peer Training
• AKA Peer Groups
• The ability for a real estate agent – To get marketing ideas – From others agents – Sharing what works and what doesn’t – General business building ideas, meet-ups and
seminars and more
Blogging and Activerain.com
• Activerain.com is the number one place for real estate agents to blog at – Create local expert status – Create high ranking search results – Connecting consumers with local real estate
agents
Fast Attack Blogging in 3 Steps
Pick a Subject – Marketing – Area Events and Info – Questions and Answers
Fast Attack Blogging Ideas • Farm Area Description • Housing Styles in your Area • Churches • Commentary on local news
stories or local public policies
• Guide to Dining Out • Environmental Issues • Job Market in Local Area • New Businesses Coming • Local School Ratings • List of Basic RE Definitions
• Real Estate Hoaxes and Scams
• Buying your First Investment Property
• Buying a 2nd Home • A Closing • Do’s/Don’ts of Buying
Income Properties • Fair Housing Issues • Home Prices in the local
market • Over-Priced Home • Pet Friendly Housing
Fast Attack Blogging in 3 Steps
• Create Your Content (Properly)
• Title • Word Count • Images • Links
Fast Attack Blogging in X Steps
• Lather Rinse and Repeat
Thursday Training
• How to Do “Fast Attack Blogging” – How to find the best search phrases – Specific content creation – Proper link structure
• Where to Get Content Already DFY (Done For You)
• How To Create Multiple Original Articles from One
• How to boost your individual content pieces as
well as your website(s)
Thanks for Attending
Chuck Ward Director of Marketing Real Access Pro 888-884-0303 chuck.ward (at) realaccesspro.com
• Upcoming Training Topics – Real Access Pro Property
Marketing Updates
• Email your topic to us – Helpdesk (at)
realaccesspro.com