Social Media Optimization for Real Estate

Social Media Optimization

January 10, 2012

SMO Topics

• YouTube– Profile, Upload, and SEO

• Facebook– Pages, Status Updates, Photo Albums

• Google +– Profile, Authorship, Business Pages

Video Optimization

• Because You’re Already Using It

• Because Ranking Comes Quickly

• Blended Results Reinforce Authority

• Bonuses for Uploading Many Videos

• Start a Channel– YouTube.com– Gmail Users Already Have an Account– Signup– Choose a Name (think Keywords)

• Hierarchy• Type of Properties

– Different Channels for Different Property Types?

Video Optimization

Profiles

Video Optimization

Upload

Video Optimization

Transcripts

Video Optimization

Playlists

Video Optimization

• Fan Pages– www.facebook.com/pages/

• Rank Well in Search Engines

• Consumers can Connect with Brands

• Brands can Engage Audience

• Easy to Customize

• FREE

Facebook Optimization

Page Setup

Status Updates

• Optimize first 18 Characters

• Women More Likely to Like, Comment, and Share

• Target Your Audience

• Don’t Make it ALL Listings

• Share a Variety of Information

• Challenging for Real Estate

• Create a Google + profile– https://plus.google.com/

• Complete Profile– https://plus.google.com/116374732933553706935/

• Authorship– Rich Snippets– http://www.google.com/webmasters/tools/richsnippets – Google Search: Rich Snippets Test Tool

• Pages– Build more Authorship

Google Optimization

Profile

Google Optimization

Authorship

Google Optimization

Questions?

Social Media Optimization for Real Estate

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