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Piecing Together the Social Media Marketing Puzzle
NEW Rules, Tools and Strategies for Marketing Online
18-25 Years 25-34 Years 35-44 Years0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
All Buyers
First-Time Buyers
Repeat Buyers
94% of Buyers used the Internet
to Buy in 2008
NAR Buyer and Seller Survey
Breaking News
This Way to Jonesville
We Are Here
Evolution of Social Media Marketing
We Are Here
Evolution of Social Media Marketing
It’s Not About You
Especially if you wear a red plaid suit
Advertisement
Attraction
Sharing your Expertise
Being Trust Worthy
Social Media Marketing VS
On-line Advertising
Try it Punk
Making Sense of it All
New Rules – New Tools – New Strategies
Social Media Marketing
101
Social Media Marketing Objectives
3
Get in front of your Prospects
1
In a glance…Exhibit an Expertise in what they seek
2
Keep Them Coming Back3
Get in front of your Prospects
1
Please go to my Website at www.MyNameSellsRealEstate.com
Pay Per ClickPay For Rank
Understanding Search Engine Optimization
Search Engine Optimized ContentOrganic Lead Generation
Wordpress Blog Platform is Best for SEO
Long Tail SEO – The specific words or phrases searched for are contained in your content
www.CaliforniaTeacherandEmployeesHomeLoanPrograms.com
www.CaliforniaDownPaymentAssistancePrograms.com
Examples of Long Tail Optimized URL
Single Property Listing Sites
Backlinks (Inbound Links) = Website Referrals
Link Love
In a glance…Exhibit an Expertise in what they seek
2
Once you show up on Google They still have to Choose Your Site
Stand Out in the Crowd
Keep Them Coming Back3
Content and Consistency are KING
Offer Readers something of Value once they do choose you
Identify your EXPERTISE and Share It Selflessly
The Best Source of SEO (Google Juice) is by contributing to a Blog
Learning to Blog will cost you more in Time than Money
SMM 2.0 is about ratings, reviews, being transparent and real
SMM 2.0 is about consumers choosing you because they trust you
SEO & SMM are Strategies for driving traffic to your blog
Quality Content is the reason that you earn readers, referrals and business transactions online
You are still ahead of 95% of your competition
There are no short cuts – Start now and………..
Learn…Practice…Learn…Practice
Recipe for SMM Success
PLAN Your SMM Strategy
Intelligent Design
Specific and Measurable Results
Plan with your Outcome in MindBuild a Permission Based Email Marketing ListBuild traffic to your SMM Content BlogPublish to Social Media SitesGrow your ReadershipBecome a Recognized ExpertPromote your CommunityBuild Valuable RelationshipsExpose Yourself to Innovation
Love What You Do and Have Fun Doing It
How Does SMM fit into your Existing
Marketing Strategy?
Thank You
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