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CONTENT STRATEGY 101PDX Tech4Good #15NTC
APRIL 1, 2015 COLLABORATION NOTES:
http://po.st/zsCUL2
BRETT MEYERDIRECTOR OF STRATEGY, THINKSHOUT
@BRETT_MEYER
SO, WHAT *IS* CONTENT?
#15NTCSTRAT101
CONTENT STRATEGY 101
CONTENT STRATEGY ● The basic notion that our
messages need a plan.
● A plan for what content you need to achieve your organizational goals and meet user needs.
● Informs how you do content, who does it, for whom, when you’ll do it, where you’ll do it, and how you’ll measure it.
CONTENT STRATEGY 101
STEP 1: KNOW THAT IT’S PROBABLY GONNA BE YOU
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 2: MAKE FRIENDS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 3: HUG IT OUT
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 4: LOOK AT ALL THE THINGS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 5: TIME TO MAKE A STATEMENT
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CONTENT STRATEGY 101
`
STEP 6: DO THE CONTENT
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 7: CONTENT GOVERNANCE
#15NTCSTRAT101
CONTENT STRATEGY 101
ROLES & RESPONSIBILITIES
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CONTENT STRATEGY 101
EDITORIAL WORKFLOWS
#15NTCSTRAT101
CONTENT STRATEGY 101
EVALUATION AND REVIEW STANDARDS
#15NTCSTRAT101
CONTENT STRATEGY 101
STEP 8: MEASURE WHAT MATTERS
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CONTENT STRATEGY 101
WRITE IT DOWN
#15NTCSTRAT101
CONTENT STRATEGY 101
WHAT IF WE’RE NOT READY?
#15NTCSTRAT101
CONTENT STRATEGY 101
• Epic List of Content Strategy Resources | Jon Colman
• Page Table Template | ThinkShout • Persona Template | ThinkShout • Communications Calendar | ThinkShout • Communications Calendar | Lightbox • Style Guide | NTEN
ResourcesCONTENT STRATEGY 101