Ross Client Training

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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ANSLEY SUDDERTH SOCIAL MEDIA TRAINING & COMMUNICATIONS

ROSS COMPANIES: SOCIAL MEDIA LUNCH AND LEARN

WHAT WE’LL COVER•Why Why Use Social Media? • Common Concerns and Objections

• How it’s being used

• 4 Reasons to add social media to your business strategy

•The State of Social Media

•Go Local! Content That Happens Close to Home

•Where’s the Beef? Finding Content You Can Sink Your Teeth Into!

•RTM: Real Time Marketing

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

WHY USE SOCIAL MEDIA?

COMMON CONCERNS AND OBJECTIONS

•“Social Social media looks really interesting BUT… ”

•“I don’t have time to devote to social media”

•“I’ll never have a dedicated staff to DO it right.”

•“I just don’t have the time”

can YOU relate?!

WHAT YOU HAVE IS POWERFUL

•Loyal, happy residents •An excellent experience •Interesting & important things to say!

7 TRADITIONAL BUSINESS FUNCTIONS

SEO

Customer Retention

PR

Sales

Marketing

Social Media

Comp Analysis

Online Presence

THE ROI OF SOCIAL IS THAT YOUR BUSINESS

WILL STILL EXIST IN 5 YEARS.

- ERIK QUALMAN

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4 reasons to add to your business strategy

social media

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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CONSUMERS ARE TALKING TO YOU ONLINE. SOCIAL MEDIA IS WHERE YOU

CAN LISTEN TO THEM.

1

92% of consumers trust opinions posted by other consumers. WPR.org

WHY DOES SOCIAL LISTENING MATTER?•Pinpoint new and potential residents and nurture them through one-on-one

relationships

•Monitor your competition, understand your detractors, and see what’s working in your market

•Track popular phrases and keywords, get new content ideas

•Discover influencers and brand advocates to build your community online

•Social media gives you a platform to address negative comments or issues.

• Ignoring problems doesn’t solve them. It increases damage.

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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CREATE BRAND ADVOCATES 2

71% of consumers who experience a quick, effective brand response on social media are more likely to recommend that brand to others. NM Incite

PASSIONATE PEOPLE

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AMPLIFY YOUR BRAND, NOT YOUR EXPENSES

3

Engagement is the new word of mouth.

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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TELL YOUR STORY. CAPTIVATE YOUR AUDIENCE.

4

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

THE STATE OF SOCIAL MEDIA

used Facebook to

interact with a brand

liked a product

on Facebook

used Facebook to

research products

at least once a week

wrote an online

post about a product

wrote a product

review online

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

GO LOCAL! CONTENT THAT HAPPENS

CLOSE TO HOME

WHY GO LOCAL?•Local changes daily

•Local + niche market = qualified leads and engaged audience

•Local boosts credibility

•Local content is more organic and authentic

•Local content hits close to home and the heart

GOING LOCAL RAISES RELEVANCY

GOING LOCAL MAKES YOU THE EXPERT

GOING LOCAL DRIVES PURCHASE DECISIONS

HOW DO I BECOME A LOCAL EXPERT?

•Check out happenings within a 25 mine radius

•Find local news and event posting sites. (If it interests you, it probably interests your audience!)

•Focus on providing YOUTILITY by sharing content that drives participation, engagement and solves problems.

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

WHERE’S THE BEEF? FINDING CONTENT YOU CAN SINK YOUR TEETH

INTO

People don’t care how much you know until they know

how much you care.Theodore Roosevelt

“

”

LOOK FROM WITHIN!

Share brand stories!

GO BEHIND THE SCENES!

FIND ‘TO-DO’ GUIDES!

LOCAL WEATHER ADVISORIES

LOCAL TRAFFIC UPDATES

LOCAL THINGS TO DO

#bestDMVsummer

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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RTM (REAL TIME MARKETING)

raise awareness. create demand.

engage like a human.

Source: Jay Baer

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

WHO IS YOUR AUDIENCE?

‘Analyze’ in Social Management can tell you!

BENEFITS OF SOCIAL MEDIA•Remain Competitive

•Build Trust and Relationships

• Increase in Exposure

• Increase in Traffic

•Build Your Brand Identity and Reputation

•Customer Service

•Lead Generation

• Improved Search Rankings

•Growth of Business Partnerships

• Improved Sales

•Market Insights

•Reduced Marketing Costs

•More Loyal Residents

•Personalized Service

GET MORE BUSINESS!

FACEBOOK TIPS

•Pay attention to the trending tab at the top-left of your news feed. •Make sure you’re posting as the page vs. yourself.

discoverable.Social media makes your brand more

Social media makes engaging do-able.

accessible.Social media makes your brand more

reliable.Social media makes your brand more

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

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Q&A