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Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat Client Training How to Develop an Employee Engagement Strategy for Your Culture

May 28 Client Training: Employee Engagement

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Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

How to Develop an Employee Engagement Strategy for Your Culture

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Webinar Tips for Attendees

• You can connect to audio using your computer’s microphone and speakers.

• Or, you may select “Use Telephone” after joining the Webinar.

• All lines will be muted to avoid background noise.

• You can ask questions at any time by typing them into the Questions Pane.

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Kelly PayneDirector of Client Services at Glassdoor

[email protected]@kelly_payne22

Featured Speaker

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

#GDChat

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Agenda

• Why Employee Engagement Matters• Sharing the Vision• Soliciting Feedback• Listen to Employees• Respond to Feedback• Invest in Employees• Q&A

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Why Employee Engagement

Matters

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Happier, more content employees do better work andincrease productivity at your organization.

Why Employee Engagement Matters

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Opower ResponseDec 8, 2014 – Employer Brand Manager

Thanks for the review and diving into our company culture. It’s nice to hear youare feeling this way – and you are right about the conference rooms! Goodthing we’re heading to a much larger office space in May. Less

69%

Why Employee Engagement Matters

of Glassdoor members agree their perception of a company improves after seeing an employer respond to a review

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Share the Vision

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Share the Vision

Define and Align

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Share the Vision

of highly engaged employees believe they can positively impact the quality of their organization’s products, compared with only 31% of the disengaged

84%

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Case Study: CARFAX

Ensures that every contributor at the companyshares in the company’s overall vision

#34 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

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Case Study: CARFAX

CARFAX boasts a group of highly trained players,all with clear roles and responsibilities

#34 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

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Company-Wide Huddles

Include:

CEO Q&A

Company Success Metrics

Roadmap to Getting There

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

say that it’s important to work for a company that embraces transparency

96%of job seekers

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Solicit Feedback

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Solicit Feedback

Engage Your People

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Solicit Feedback

Utilize Your Employer Center

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Solicit Feedback

68%of consumers

trust reviews more when theysee both good and bad reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Case Study: Intacct

Leverages employee feedback to help them refine this strategy as they continue to grow

#4 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

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Solicit Feedback: Tips

Get recruiters to include a “Check us out on Glassdoor!”badge with their email signatures

Ask new hires to submit reviews after their onboarding

Send company-wide emails encouraging employees to offer feedback

Place signs and stickers around the office, encouraging employees to “let their voice be heard”

Communicate during team meetings that you would like to hear from employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Listen to Employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Listen to Employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Strategy #3: Listen to Employees

of Best Place to Work winning companies use Glassdoor reviewsto keep a real-time pulse on their company’s culture

86%

Listen to Employees

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Case Study: Zerve

Proud that their employee reviews come from every team and every level of experience within the company

#37 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Identify Key Trends Based on Employee Feedback

Listen to Employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Listen to Employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Respond to Feedback

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Respond to Feedback

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Respond to Feedback

of Best Places to Work winning companies said that they respond to reviews on Glassdoor.

55%

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Case Study: Opower

On average, Opower responds to more than 90% of reviews, both negative and positive

#25 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

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Respond to Feedback: Embrace. Share. Summarize.

1

2

3

Embrace Transparency

Share What MakesYou Unique

Get Executive Support

3 Steps to Make Your Company Stronger:

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Invest in Employees

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Invest in Employees

Boost Productivity

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Invest In Employees

increase profits by $2,400per employee, per year

Increasing employee engagement investments by 10% can

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Case Study: MediaMath

Invests much time and resources into onboarding and training programs to meet the needs of a growing global employee base

#12 on Glassdoor’s 2015 Best Small and Medium Companies to Work for List

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Invest In Employees

202%Companies with engaged employees,

outperformthose without engage employees by

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

3 Ways to Invest in Your Employees

1

2

3

Promote From Within

Give Out Company Stock to Employees

Invest in Onboarding andTraining Programs

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Questions?

Kelly [email protected]

@kelly_payne22