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ONLINE MARKETING PLAN
©2011 REALTOR.com® All rights reserved. rdc_listing presentation_full_0121611
For the
ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000
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Almost 90% of home buyers and sellers use the internet to search for their home.1
Reach the widest audience of potential buyers.
More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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37% of buyers found a home via the internet - Up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
WHERE BUYERS FOUND HOMES
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2001 2003 2004 2005 2006 2007 2008 2009 2010
Signs 11%
Print ads 2%
Internet 37%
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2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
HOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
2009: The internet is THREE TIMES as powerful as signs
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For illustrative purposes. Varies by broker and region.
BEST OF ALL WORLDS
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
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MONTHLY MINUTES SPENT SEARCHING(NATIONWIDE COMPARISON, in millions)
comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers
That’s 287,000,000 Minutes in
January!
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I will use social networking as a non-intrusive way to keep my network apprised of your listing
SOCIAL NETWORKING
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
Buyers who already want this location find me through REALTOR.com® mobile marketing.
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• I will enable your home to rise to the top of the search, above all other homes, by adding more photos
Screen shots represent site as of print date. Site subject to change without notice.
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• I place my cell phone number at multiple points to increase buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
Screen shots represent site as of print date. Site subject to change without notice.
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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Close to 173 million Americans watch videos on the internet
every month1
1 comScore, Media Metrix, January 2011
Screen shots represent site as of print date. Site subject to change without notice.
ONLINE LISTING PERFORMANCE REPORT
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Weekly tracking report shows how many buyers are looking at your home
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OPEN HOUSES
Local and regional buyers make up half of the market
I will market your open house where most buyers are doing research in the early part of the buying decision
Those who know the neighborhood may refer their friends to your home
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• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
BUYER ASSIST BY REALTOR.COM®
Screen shots represent site as of print date. Site subject to change without notice.
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• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located.
BUYER ASSIST BY REALTOR.COM®
Screen shots represent site as of print date. Site subject to change without notice.
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• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search
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BUYER ASSIST BY REALTOR.COM®
Screen shots represent site as of print date. Site subject to change without notice.
FEATURED HOMES™
Locally, regionally, nationally and internationally
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Move up Buyers
First time homeowners
Local buyers
Relocation buyers
Investors
Foreign buyers
• I can make your home the first one buyers see
FEATURED HOMES™FEATURED HOMES™
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Screen shots represent site as of print date. Site subject to change without notice.
• Triple the number of buyers who see your home
• Exclusive position gets your home seen before all others
TOP PRODUCER® MARKETING SYSTEMTOP PRODUCER® MARKETING SYSTEM
Top Producer® Helps ConvertMore Internet Buyers
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Online Marketing Advantage
Showcase Listing Enhancements:
I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most
Featured HomesTM:Your home will have
premium positioning on the #1 real estate search
site,1 REALTOR.com®
Mobile Reach:Your property will appear on
the REALTOR.com® mobile
app so mobile consumers can
find your home
Facebook® Application:I will display your property on my social media sites such as
Facebook® and TwitterTM
Top Producer® 8i:My data system helps manage prospective buyers so that I never miss an inquiry, request or referral
1 comScore, Media Metrix, January 2011
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