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Still not using video as part of your real estate business plan? Get over it and get going with your Real Estate Video Plan for 2014! Originally presented on April 14, 2014, at the Ocean County Board of REALTORS.
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Got Video?Presented by the Ocean County Board of REALTORS
and Jim Flanagan
Why Video...
● 77% of buyers like virtual tours● 52% of buyers like videos● 94% of buyers like YouTube, etc…● Less than 1% of buyers found videouseless!● 9% of all agents use video to markethomes● 3% of all agents use YouTube to market homes
"The stats on video from the National Association of Realtors show that 72 percent of home sellers want their agent to use video, and 3 percent actually do." -- 2012
If a picture is worth a thousand words, how much is a video worth?
Why most of us don’t use video:
1. Self Conscious; we don’t like how we look or sound on video.
2. Overwhelmed; equipment, editing, distribution, etc.
3. ???4. Let’s see what we’re afraid of...
Get Over It… and/or... Pay a Pro!
● It’s NOT about you, it’s about them!● You DON’T have to be in it.● Why should they (Sellers) invest a full
commission in you, if you are NOT willing to invest in yourself?
● How much is your time worth?
Do It Yourself
You will need:1. Smartphone2. Youtube Account3. And a PLAN!
Pay a Pro
What you will need:1. A budget2. A Pro3. A PLAN!
The PLAN*
1. Community/Market Based Videos (86%)2. Listing Videos (70%)3. “How to”/Informative Videos (54%)4. Testimonials (30%)5. About Me/About Us (25%)
*Credit Source; http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/
● Youtube/Google Hangouts● Instagram● Screenr● Jing● Animoto● BombBomb
Cool Tools (Apps)!
The 72 Hour Rule
“If you don’t ACT on anything/something youlearned today, within thenext 72 hours, you mostlikely NEVER will.”--Darin Persinger
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