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A short presentation about marketing for real estate professionals.
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FIVE LESSONS IN REAL ESTATE MARKETING
1.Think before you act
Define target groups
Define USP’s & ESP’s
Market research on Alternatives & Pricing
Communication plan & marketing tools
Media planning & buying
Communication Plan
Resource allocation
Engage a dialogue through social Networking
2. Turn bricks into brands
3. Unleash the power of 3D
4. Engage dialogues online
5. Leverage your location
hooox
Real-Estate Communication
for professionals
hooox
“hooox”
Is a derivate from the English term ”hoax” [hoʊks]
a hoax presents information as something real but is in fact unreal
Our name refers to our background in virtual reality, where nothing is real, although it looks very real
The third “o” stresses our capacity in 3D technologies …
A PASSION for real-estate communication
Background
FOUNDATION in 2005
ENTREPENEURIAL SPIRIT
Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives
TECHNOLOGICAL FOCUS
Located at iCubes (incubator) to stimulate cross-pollination with academic research centers.
Permanent monitoring of real estate technologies (geographic information systems, social networks, ..)
Strong TEAM of EXPERTS
Strategic communication experts
Creative & artistic talent
Technical talent in web, 3D, video, photo, design, copywriting, …
Event Organizors and PR
Services
EXCLUSIVE FOCUS on Real Estate communication:
Market leader in Belgium
Marketshare of 25% within the TOP100 developers
International ambitions
TYPES OF MISSIONS:TRUST: speed-up “sales on plan”
PACKAGE: Transform your projects into investments
CONVINCE: local authorities, neighbourhood, PPS, ...
REBRANDING: re-market empty assets
WHY WORK WITH US?
USP’s
FAST
Market knowledge & understanding
BETTER
One-stop-shop & overall vision
COST EFFECTIVE
All skills integrated into one organization/ one point of contact
ROI
Early partnership benefits your return & avoids pitfalls
CROSS-POLINATION
Our broad market visibility brings people together
References
SERVICES & APPROACH
A proven Methodology
Strategic communicati
on
Branding
Visual communicati
on
Online communicati
on
On-site communicati
on
Different types of missions
Project Communication
• Strategy• Branding• Visual• Online• On-site
Corporate Communication
• Branding and image• Presentations (tradeshows, movie, powerpoints, ..)• Website en webcampaign• Photography• Media campaigns, market surveys
Mass communication
•Media buying•Outdoor•Local TV and radio
Public communication
•Presentation •Plan visualisation•Public offer•Jury presentations
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