Facebook Class 4

Why Social Media? Understanding and Utilizing Social

Media Outlets to Build Your Business

Agenda

• Review of Past Real Estate Strategies:– Real Estate Page– Community Page

• Live Examples• Q & A

At this point we know,

• We should join in the conversation social media offers

• Social media is growing more and more popular, now the place to reach people

• You are not behind-join now and this will become easy soon!

Benefits of Fan Pages (now Official Page)

• Okay for commercial use• Administer 1 or multiple fan pages• Fan without friending• Indexed by Google• Facebook Insights

Two Ways to Tackle Facebook

1. Real Estate Page1. About you and your

services

2. Community Page1. Not about you

(directly), focused in a specific community

Which Way to Go?

• Real Estate Page:– Able to talk about specific listings and tell

community about upcoming open houses, etc.– Not as much time involved (not as much to

research, etc.)• Community Page:– Easy way to target desired audience– Able to reach out to community and become a voice

of authority of information– More time is involved-pictures, calendar, video,

contacting people to gather information, etc.

Content• Real Estate– Listing Page (realbird.com)– Photos/Videos– Roost Application – Branded for you

• Community– Community Events– Photos/Videos– Relevant News Articles

Where to begin?

• www.facebook.com• Create a page

Real Estate Page

1. Like your page2. Add side description3. Change picture4. Edit info details5. Immediately invite all friends6. Write your first post7. Adjust settings to allow all posts to be visible to both

‘fans’ and non-fans alike8. Beginning adding interesting content: Roost, Listing

Page (realbird.com), photos, events, etc.

Great Content

• Applications– RealBird.com• Free Listing Page• Go to site, sign up

for account• Add listings and

then link to Facebook account

Application: Roost• Free tool added in tabs• Gives a live feed of your market

How to add Roost:

• Search for Roost Real Estate

• Click on ‘Add to My Page’

• Choose Your Page• Follow Steps

Links• Links to

appropriate sites• Can include other

social networks as well– Linked In– Twitter– Blog Feed

Photos

• Add photos of local community

Events

•Post events•Invite Fans to come•Import email lists and invite as well

After 25 people like you…

• Get a unique URL!• www.facebook.com/username• Spread the word!– Email signature, business cards, website, other

social media (Twitter, LinkedIn), ask people to join, etc.!

Remember…

• Have fun! • Do what you like to do (photos, videos, etc.)

and engage with people• This is social media-go talk with people!

Resources

• www.AgentApplause.com• www.RealEstateTomato.com– Tomato University

• www.FutureOfRealEstateMarketing.com• www.bloodhoundrealty.com/BloodhoundBlog• activerain.com

Books

• “Cluetrain Manifesto”– Levine, Locke, Searls, Weinberger

• “Secrets of Social Media Marketing”– Paul Gillin

Questions?

Naomi Masdon214.789.1625

naomi@thefreshink.comwww.thefreshink.com

Check out my site for class reviews and helpful tips!