Email marketing to boost your stock - Just for independent estate and letting agents

Welcome!

Hi, I’m Sam

www.samashdown.co.uk

www.home-truths.co.uk(and George)

Bragging rights

I travel a bit

to learn about this stuff

SUCCESSFUL AGENTS WORK SMARTER

NOT HARDER

THE PROBLEM(Why this training is

so important RIGHT NOW)

Your phone isn’t ringing

Marketing is getting more and more expensive

…and it’s just NOT WORKING like it used to

EMAIL MARKETING

COULD BE THE ANSWER YOU’VE BEEN LOOKING FOR

How to ‘mine’ your database Which subject lines get the most opens Exactly how to automate your emails Why your current CRM isn’t good enough How to convert a subscriber to a valuation

Here’s what I’m going to show you

SOUND GOOD?

WHY EMAIL

MARKETING?

BECAUSE…It’s cheapIt’s directInstant feedbackIt’s permission-basedThey know you = warm prospects.

BUT….

This is NOT the way to use email marketing...

x Sending out newslettersx Broadcasting all your listingsx Going straight for the valx Including loads of imagesx Spamming peoplex Starting and stoppingx No testingx No segmentingx No clear objective..

GUILTY??

THISDOESN’T

WORK

THISWORKS

Email subscriber Instruction

1/50 1/31/2

£500 £3k£1k£10

FOCUS ON SUBSCRIBERS

=

LESSON #1

THIS IS WHAT MYCLIENTS SAY

ABOUT EMAIL MARKETING

PAUL LONGDREWERY, SIDCUP

Email marketing has allowed us to slowly gain the trust of potential clients by educating them with informative information over time rather than a fast hard sale that most people do not like. It has also allowed us to keep in touch with our clients longer and encourage them to come back or refer business in the long run. Most importantly It has allowed us to demonstrate that we are the local experts in sales and lettings.

“

LUCIE WISHARTWISHARTS, YORK

Having been introduced to e-mail marketing by the amazing Sam Ashdown, we are now reaching out to many more potential clients in a non-intrusive, friendly and more importantly helpful way. Our ebook is actually something they have asked for, something they want. When potential clients do call us, they already feel they know us, and want to sell their property with us, half of the battle is won before we cross the doorstep for a valuation.

“

VICTORIA GREENV-MOVE, LANCASTER

Email marketing has revolutionised how we keep in contact with our clients - It's like the easiest sell in the world - and the best thing is - we don’t have to lift a finger. We are constantly in touch with our brilliant clients at all stages of their journey. Or email marketing won us a £16k client because we 'did it like no one else!’ Imagine profiting from something you don't actually have to do all the time - it's easy to set up and will change the way you think about your top line.

“

Who here has an inbox like this?

94% of my clients come from my email list

EMAIL CAN BE AUTOMATED

AUTORESPONDERS ARE FAB

“A series of emails that's automatically sent out to people subscribed to your email list”

Email service

Squeezepage

Lead magnet

Making it work together

WE GET 147 EMAILS EVERY DAY

GET YOUR EMAILS OPENED …. AND READ

6 RULES1. Great subject line2. Talk like a friend3. Give, don’t ask4. …except questions5. Add a PS6. and a pic of you

Subject lineCall to actionMessage

Day

THE INGREDIENTS

Three things you can do today to get more viewings! 7 Questions to Ask Your Estate Agent

Your 20 minute weekly workout to sell your house

March newsletter

Summer 2016 Property UpdateCompany update: new branch opening this month

Which emails would you open?

Three things you can do today to get more viewings! 7 Questions to Ask Your Estate Agent

Your 20 minute weekly workout to sell your house

March newsletter

Summer 2016 Property UpdateCompany update: new branch opening this month

Which emails would you open?

Open rates

5 steps to Boost your Stock

with EMAIL

MARKETING

1BUILD YOUR LIST

LIST

Landing page

Blog

Social mediaPrint advertsCanvassing

Database

Networking

Subscribe

Message

PhoneValuation

InstructionSale

1000

10040

30

2018

How much is each new subscriber worth to you?

Subscribe

Message

PhoneValuation

InstructionSale 0.18%

x your fee = ?

TRY THIS!

www.estateagent.co.uk/ebook

2CREATE A NURTURE SEQUENCE

CAPTURE

CONNECT

CONVERT

Subscribe

Start a conversation

YOUR GOAL

Send great stuff

Send emails they’ll LOVE to get

3 KEEP YOUR SUBSCRIBERS SEPARATE

Database Subscribers

GET THEM TO ACT

To re-engage and demonstrate interest and

motivation

4 MINE YOUR DATABASE

landlordsvendors

commercial

buyers

tenants?

?

ENCOURAGE ENGAGEMENT5

?

Get a response

The 5 steps 1.Build your LIST2.Create a NURTURE sequence3.Keep your subscribers SEPARATE4.MINE your database5.Encourage ENGAGEMENT.

Here’s what I’ve shown you

ARE YOU EXCITED??

How to ‘mine’ your database Which subject lines get the most opens Exactly how to automate your emails Why your current CRM isn’t good enough How to convert a subscriber to a valuation

A FEW QUESTIONS

IS THIS YOU?

Your stock levels are low and your marketing is not working fast enough or cheap enough?

IS THIS YOU?

Your conversion rate is great but the phone isn’t ringing?

IS THIS YOU?

You’re looking for a smart, results-driven 2016 method of generating new enquiries and valuations?

THEPLAN

How much could a complete marketing system be worth to you in £££s?

10 NEW VALS PER MONTH

£10,000 ++

How about I do thisFOR YOU?

OVERWHELMED?

THE COMPLETE CLIENT ATTRACTION SYSTEM10 Weeks to DONE 

ALL DONE FOR YOU

£12k+800+

THE DEAL

ebook (sales or lettings) – written, designed, ready to go

Landing page - designed and published3 months’ sequence of automated

emails - written and scheduled according to my proven blueprint

All the above completely automatedYour Facebook Ad set up, tested and

optimised

YOU ALSO GET Gallery of 800+ images to utilise wherever

you need to Forever access to all of my recorded

programmes, including• Facebook Ads Success Blueprint (£697)• Canvassing that Converts (£497)• Ultimate Marketing Toolkit (£497)• Smash it Social - Social Media Marketing for

Estate Agents (£497) Your competitive exclusivity throughout the

Programme Access to the Dream Team - an elite and

secret Facebook group, full of resources and files you can use

Weekly group coaching calls x 10  1-2-1 calls with me x 3  Implementation Day at my home in the South

Lakes. 

YOUR BITS

1. Set up an account with an email marketing provider and landing page software, if you don’t have these already

2. Provide a budget for Facebook Ads - I suggest £300 a month

3. Consider using an instant valuation tool, like ValPal, we can run some of your Facebook ads to.

What would all this be worth to you?

£10k?£20k?More??

Let’s say 10 new vals a month

EVERY monthFOREVER

£ x 6? 7??

THE COMPLETE CLIENT ATTRACTION SYSTEM10 Weeks to Done 

£3500

go to

www.bit.ly/SamCAS

Thanks for checking these slides out!

and let’s get your marketing system designed and bringing you in leads in just 10 weeks!