Cre Sherpa

The Hidden Power of Social Media:

Increase Google RankGrow Web TrafficBuild Community and EngagementDrive Leads and Referrals

Adam JapkoPresident

NCI, Magazines and DigitalSherpa

Author, Social Media Brand: WineZag

Social Media Marketing and Usage Is Relevant 

• 44% of Internet users will visit a social network monthly in 2009 

• 85% of social media users thought companies should

interact with their consumers through social media  

• Nearly 6 out of 10 Americans who use social media interact with companies on social media sites

• The fastest growing segment of social media users is people between the ages of 35 and 55 years old

Site Comparison

Web site

Web site FacebookFacebook

TwitterTwitter

OtherSocial

Identities

OtherSocial

Identities

BlogBlog

Our Own Results

Black’s Guide increased unique website visitors by 300% in four months by regularly sharing content, back linking and aggressively building our social networks

Blacksguide.com 300% increase from June to Sept

Date Monthly Visits Page Views

Jun 2009 5,516 6,252 25,650

Jul 2009 10,729 11,670 29,463

Aug 2009 6,059 6,599 23,574

Sep 2009 13,555 14,500 33,207

Unique

Visits

Lessons learned:It is powerful

It is time consumingIt creates results

Real Estate Social Media Gets Goingwww.realpropertyalpha.com

Realpropertyalpha.com

Even Just Me: My Experience Six Months into a Social Media System

Will be of interest to people interested in you.

Commercial Real Estate (CRE) SherpaA custom, turnkey Internet marketing tool for commercial real estate professionals and building owners

NCI and DigitalSherpaNetwork Communications Inc., located in Lawrenceville Georgia, is the largest national publisher of local printed and online magazines for the real estate market

We distribute over 13 million copies each month in over 500 markets

NCI DigitalSherpa Products

CommunitySherpa Started in the spring of 2009, built for apartment complex owners to build a social network to attract new tenants and to help retain current tenants. Developed from our Apartment Finder publication. Currently over 600 apartment communities are using Sherpa.

http://community-sherpa.com

DesignSherpa Started late summer of 2009, built for interior designers, furniture showrooms, kitchen showrooms and any customer in the home design business. Currently 115 local design professionals are using Sherpa.

http://design-sherpa.com

Custom Division DigitalSherpa

http://dsherpa.com

CRE Sherpa is a system that spares you time and creates results and your social footprint • Social media success requires full system/multiple tools

• Regular content sharing is essential

For a low monthly fee, CRE-Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.

How does it work?

Customized Blog

• Two new posts every week. Participate as much as you like• Show Properties and Buildings Listed• Tell your prospects about yourself and the market• Customized categories and posts• Build your email list and capture leads

CRE-Sherpa Summary

What it is• Turnkey social media marketing solution • Low monthly fee• Simple, powerful, customizable• Dedicated account manager coordinates entire program with you

Adam Japko: ajapko@nci.comCre-sherpa.com

Benefits for your company• Higher search engine visibility• More web traffic• More leads • Increased word-of-mouth / more referrals• More sales

Copy of this presentation is availableFor additional information, please email jmccann@nci.com

What is a Sherpa?

A sherpa is a member of a traditionally Buddhist people of Tibetan descent living on the southern side of the Himalaya Mountains. In modern times sherpas have achieved world renown as expert guides on mountaineering expeditions.

Sherpas were of immeasurable value to early explorers serving as guides and porters at the extreme altitudes of the peaks and passes in the region. They are known for their hardiness, expertise, and experience at high altitudes.

Today, the term is used casually to refer to almost any guide or porter hired to carry the workload and lead in unfamiliar or difficult conditions. CRE Sherpa provides the tools, knowledge, and expertise to be your guide in the world of social networking.