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Latest from NY Times Digital Real Estate, presented by Brendan Walsh, Director of Advertising. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
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Real Estate Marketing & Technology Academy PresentationBrendan Walsh, Digital Real Estate Advertising Director, NYTimes.com
A Large Print, Web and Mobile Audience
Reaching a Large Audience In Print5.4 million net print readership1.5 million Sunday circulation (60% outside NY Market)1.0 million weekday circulation (55% outside NY Market)
Reaching a Large Audience Online20.4 million unique visitors per month – online audience1 in every 8 online users in the U.S.
Surging Mobile Audience68 Million Pageveiws February 20103.1 million unique visitors per month
2Sources: Nielsen Online @Plan Fall 2009; Mobile: Internal NYT metrics: February 2010
3
platform innovation
4
WEB
2001 – two platforms
5
Web
WEB
TIMES READER
iPHONE APP KINDLE
MOBILE WEB
BLACKBERRY
APP
PALM PRE APP
iPAD
DROID
APP
2010 – ten platforms
6
Storytelling InnovationApplying digital tools at the beginning of the storytelling process
Texting & Driving Tweet Bowl
Home Cost Calculator
Word Train
Multimedia Drives Engagement + Impressions
Average Time Spent: 27.5 mins
Word Train generated over 100 million pageviews
Advertising Innovation: Content Integration
7
Sotheby’s International Realty T Online sponsorship of style maps featuring New York Times content.
Emirates’s Sponsored Archive ran in an XXL unit and included relevant articles from The New York Times.
Cisco’s Home Page interstitial includes New York Times video content.
Real Estate Agent Solutions Platform
Premium PlacementSpotlights your listing near the top of search results
TargetedTargeted automatically to the neighborhood of your
property’s location
Personal BrandingFeatures your name, builds your brand and links to your
website
Special Promo for Attendees
Use the promo code “remartech” before
the end of April and receive a sizable
discount
Listing Analytics
Photo Views (no 1 feature our
readers look for in a listing)
Email Friend
Print Listing
Sent to Mobile
Email Leads
Deep Links (help SEO)
Number of times
listings found
In active searches
Sample Brokerage
Increase Engagement
What our readers look for in a listing:
1) Photos
2) Price History
3) Property Information
4) Neighborhood Information
5) School Data
Mobile Traffic Growth
Source: Internal NYT metrics – July 2007 through February 2010
Mobile Site
34.3 million
iPhone/iTouch
33.7 million
FEBRUARY
PAGE VIEWS
NYT Mobile Page Views
(July ’07 – Dec ’09)
Total:
68 million
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09
Mobile Web PVs iPhone App PVs
68 million NYT total mobile Web page views in February 2010 (+70% increase vs. Feb ‘09)
50% of mobile page views come from the iPhone & iTouch App (33.7 million)
Unique Users (February): 1.8 million mobile NYT site and 1.3 million iPhone/iTouch App
Mobile Solutions for Real Estate Search
SMS
Text listing IDs
To NYTNYT
Mobile Search
on Handhelds
m.nytimes.com/re
Blackberry Shortcut
nytimes.com/bbapp
iPhone App
nytimes.com/REiPhone
Features
Search Content Personalization Tools
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