Alignment of the New Orleans Citywide Master Plan and the BioDistrict

David Dixon FAIA Goody Clancy October 23, 2012

Agenda

• Master Plan• Forces shaping

innovation– Where are the

workers?– “Demographics

are destiny”– Rising cost of

energy– Changing face of

innovation

• Case study: Kendall Square Kendall Square, 1964

Diversify New Orleans’ economy• Support the new economic

development partnership’s ability to retain, nurture, and attract jobs and investment

• Focus on maintaining base industries (port, tourism)

• …fostering emerging industries (film, digital media, life science)

• …and growing new industries (green, entrepreneurial)

• Increase support for culturally-based industries

Support economic engines• Nurture New Orleans strong

tradition of small businesses, neighborhood-based entrepreneurship, and creative skills

• Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment

• Provide city leadership for the medical district and other emerging development corridors

Insure that everyone participates… and contributes… to growth• A skilled and educated

workforce is essential to growth

• …everyone needs to share the benefits to make the tough decisions that unlock growth

• Equity is about…• Jobs• Small businesses• Neighborhoods• Rebuilding• The environment

Economic development leadership can create jobs

… and “refill” New Orleans

Population projection chart

% of jobs requiring a

college degree

% of total US JOBS 2000-2020 (millions)

60%

40%

20 %

202020102000

WHERE ARE THE WORKERS? Transition to a talent-based economy

% workforce with a college

degree

Education

Walk to win…scarce knowledge workers pursue lifestyles, not jobs

Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012

Preferred lifestyles are increasingly urban

Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012

Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012

…and they are voting with their feet

1960 70 80 90 2000 10 20 30

5M

10M

15M

20M

$25M

Age >64

Age 25-64

Net SELLERS of single family houses

Net BUYERS of single family houses

“DEMOGRAPHICS ARE DESTINY”US population growth 1960-2030

• Married couple with children–less than 25% of households.

• Traditional (one-worker) family–less than 20% of households.

• Singles and couples make up 62%+ of households.

• Non-family households outnumber traditional families in the suburbs.

Who is the housing market to 2030?

Household size

60%

18% Single family

2008Existing housing supply

2008-2030Housing demand

27% Multifamily

42% Single family

52% Multifamily

What will the housing market look like to 2030?

How does it look today…?

• Diverse housing stock• Arterial corridors • New Downtowns

THE RISING COST OF ENERGYCompeting in a global market

4% 19%

The cost of auto-dependency is becoming unsustainable

2003 2012

Spent on food

Spent on gas

+375%

+100%

$80B

10B

20B

30B

40B

50B

60B

70B

Total US household expenditures on food and gas 2003-2012

Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012

Auto-dependence is becoming too expensive

Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012

If you are young, driving is not cool…

-20%

CHANGING FACE OF INNOVATION• Life sciences likely to represent half or

less of new tenants over the next decade

• IT, materials technology, environmental sciences likely to represent roughly one-third

• Scientific associations, finance, services likely to represent the balance

• Small companies and start-ups matter more

Research Triangle (NC) projections:

Innovation centers need more diverse, flexible buildings

Smaller floors for start-ups, legal, finance, etc.

Larger floors for collaborative research

Mix of floors maximizes flexibility

Proximity matters…mature companies seek 40-80k SF floorplates…and proximity to other innovators

Alexandria REIT development at Kendall Square links buildings to create large floorplates

CASE STUDY: Kendall Square

1980s-2000s: a more mixed-use district

replace

2012–2030: a thriving innovation community

replace

2012–2030: a thriving innovation community

replace

Core ingredients for an innovation community

Kendall Square vision: shaped around people• An enhanced commitment to

community, livability, and sustainability will define Kendall Square’s next chapter

• A newly dynamic public realm will connect diverse choices for living, working, learning and playing

• A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit

Better physical and social connections• Parks/public spaces

(maintenance and programming)

• Workforce-readiness programs and education

• Housing for middle income families

• Expanded transportation alternatives and demand management

Balanced growth: 2012-2025

10,400,000 sf

13,000,000 sf

1,400 – 1,500 units

3,400 – 3,500 units

900 – 1,000 units

73%

25%

83%

16%

85%

14%

82%

17%

8,400,000 sf 11,100,000 sf

1,900 – 2,000 units

100,000 sf

130,000 sf

150,000 sf

300,000 sf

10.4M

12M

13.5M

18M

COMMERCIALRETAILHOUSING

EXISTING EXISTING+ PIPELINE

EXISTING+PIPELINE

+ ALLOWABLE + POTENTIAL NEW PROJECTS

EXISTING+PIPELINE

+ ALLOWABLE

…a green bridge from East Cambridge to Kendall “Square”

Key tasks: 1. Create a square for Kendall Square

• Double “retail” SF• New generation of cafés, music, arts• 1,500 to 2,000 new housing units within a 5-minute walk

Focus growth within a 5-10 minute walk

…and density within a 5-minute walk

Concentrate retail, music, arts…

2. Create a hierarchy of public spaces that support interaction…and reflection

Higher resolution

Integrate “green” and “red” networks

3. Accommodate growing diversity of innovation• Life sciences likely to represent half or

less of new tenants over the next decade

• IT, materials technology, environmental sciences likely to represent roughly one-third

• Scientific associations, finance, services likely to represent the balance

• Sharp shift from last 20 years’ pattern in Kendall and most innovation districts

Research Triangle (NC) projections:

Including more flexible buildings

Smaller floors for start-ups, legal, finance, etc.

Larger floors for collaborative research

Mix of floors maximizes flexibility

4. Resolve potential contradictions…e.g. large floorplates and lively characterUpper level connections:• Distinguish from

building volume with setbacks, transparency

• Public connections remain at street level

Alexandria REIT development

An innovation community

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