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Jonathan MacDonald (Founder - Thought Expansion Network) – „The future of communication and technology” is a presentation from WARP #2 – hub:raum’s turbo acclerator for CEE startups taking place in Krakow twice a year. Apply for the next edition! www.hubraum.com/apply (select “Krakow” and “Accelerator”). More information: www.hubraum.com/warp
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Jonathan MacDonald
3 Elements
Purpose - clarity of objective
3 Elements
Purpose - clarity of objective
Bravery - taking the chance
3 Elements
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
Today is the slowest rate of change we will
ever experience
Change Management
Management of Perpetual Change
Business
Society
Technology
Interconnected
Variable Speed
"Progress is impossible without change, and those who cannot
change their minds cannot change anything”
!
George Bernard Shaw Playwright & co-founder of the London School of Economics
Capability and Affordability of Technology
The Digital Revolution
Democratising The Value Chain
Evolution of funding models
Evolution of retail models
7 million storefronts
Evolution of new media channels
Evolution of empowered
citizens
Evolution of experience
Evolution of consumer behaviour
120
14,400
1,728,000
Evolution
1,000,000,000
1 billion minutes ago
1 billion months ago
Evolution in the requirement for
meaning
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
Where Are The Biggest
Opportunities?
3D Printing & Desktop Factories
4D Organic Printing & Kinetic Architecture
Smart Fabrics & F-Commerce
Digital Smart Medicine
…
What missions would enable the greatest positive
change?
Personal Success
Global Success
Macro Change
Micro Change
10 things I wish I had known back then
1. Everything costs twice as much, makes half as much, and takes 3 times as long
2. Don't bother convincing non-believers
3. Nothing is unique, it's how it's executed that counts
4. Opinion polls lie
5. 0% of nothing = nothing
6. Reward effort as much as results
7. You know you have a good idea when people start hating you
8. Being 2nd costs more than being 1st
9. A gap in the market doesn’t always mean there’s a market for
the gap
10. The main thing is to keep the main thing, the main thing
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
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