Startup pitching masterclass

SHOW ME, don’t tell me

Alex Barrera (@abarrera)Untitled / Tiago Pereira ©

HELLO MY NAME IS...

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Demo Day

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Demo Day

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Demo Day

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Demo Day

Arrggg**ghffff

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Death

by PowerPoint

http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

5 - 10 minute pitch

10-20-30 Kawasaki rule

1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action

Pitch deck

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©

http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

1. PROBLEM

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Upside Down / Erwan Maitre ©

﹜ USB, microSD, HD A/VSource: http://www.microsoft.com/surface/en-us

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Source: http://www.apple.com/ipad/

Why

should

I

care?

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Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Why

How

What

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

WTF?

Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Why

How

What

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

2. SOLUTION

Social

M2MBig Data

SoLoMoMobile

app

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

3. MARKET

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3. MARKET

Pie / Richard Keeling ©

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3. MARKETGlobal market ($500M)

Niche market ($5M)

Pie / Richard Keeling ©

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Pie / Richard Keeling ©

3. MARKETGlobal market ($3B)

Niche market ($100M)

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4. COMPETITORS

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Honesty/ Kurt Anno ©

4. COMPETITORS

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5. TECHNOLOGY

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Double Trouble / Nicole Dake ©

5. TECHNOLOGY

http://www.slideshare.net/press42 Alex Barrera (@abarrera)TEDx HTML / Chanditha Abhayaratne ©

5. TECHNOLOGY

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6. BUSINESS MODEL

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SHOW ME THE MONEY!

Pitch deck: Business plan

Premium accounts

$12.99/month $120/year

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Pitch deck: Business plan

Premium accounts

$12.99/month $120/year

Unlimited tweets Story graphing Multiple account integration

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Cost structure

0

45000

90000

135000

180000

Year 1 Year 2 Year 3

Salaries IT/InfraestructureAdministrative Travels

euro

s

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Net IncomeEu

ros

-150000,00

-75000,00

0,00

75000,00

150000,00

225000,00

300000,00

Year 1 Year 2 Year 3

Revenue Costs Net Income

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

7. MARKETING & SALES

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Brute force. / Eduardo Diaz ©

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Kendo fighter with sword detail / Razvan Chirnoaga ©

STRATEGY

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Growth metrics 5 months

0

1250

2500

3750

5000

Jan Feb Mar Apr May

Registred Users Premium Users Stories

Forbes����������� ������������������  coverage

Signing����������� ������������������  MSFT

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

8. TEAM

http://www.slideshare.net/press42 Alex Barrera (@abarrera)500px Team / Evgeny Tchebotarev ©

8. TEAM

Alex Barrera - CEO & founder Former founder of X Tech journalist for Y

Alex Barrera - CTO & founder Former founder of X Tech journalist for Y

Alex Barrera - Chief Designer Former founder of X Tech journalist for Y

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

9. MILESTONES & PROJECTIONS

Jan - Conceptualisation

Feb - Customer discovery

Mar - Customer validation

Mar - BETA launch

May - Sign first enterprise customer

Sep - Official launch

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Jan - Applied to Wayra

Feb - Selected by Wayra

Mar - Went to Startup Weekend

Mar - BETA launch

May - Attended the South Summit

Sep - Official launch

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©

10. CALL TO ACTION

Pitch deck: Investment

€100.000 1 year

pre-money: €1M

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Pitch deck: Investment

Hiring 3 more people Expand the server capacity Expand PR efforts

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Pitch deck: Call to action

Tools are TOO generic

No tools = manual working

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Pitch deck: Call to action

“Business-to-business finally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” !

Jeff Clavier, SoftTech VC - Dic 2012

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Pitch deck: Call to action

Storytelling specific tools

are needed

You’ve����������� ������������������  got����������� ������������������  the����������� ������������������  final����������� ������������������  words����������� ������������������  of����������� ������������������  our����������� ������������������  story...

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Hello Mr. Story

Why do stories work?

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Memory recollection Causation effect

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Memory recollection Causation effect Mirror neurons & Oxytocin

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Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine

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Beginning

Middle

End

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Protagonist#1

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Desire#2

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CONFLICT!

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Emotions#3

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Avoid Silos

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Beware of the

Tangent

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1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action

Pitch deck

http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Protagonist#1

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Desire#2

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Emotions#3

THANK YOU!!

Alex Barrera (@abarrera) alex@press42.com

http://blog.press42.com

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone

en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos

usado.

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone

en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos

usado.

Pixels?

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone

en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos

usado.

Watermarks

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Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone

en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos

usado.

Text

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Pitch deck: DON’TS1. Put more than 3 words per slide

2. Put shitty images that pixelate or tiny ones

3. Put graphs without a source

4. Put your contact information on the last slide

5. Put weird color combinations: Stick to white-black

6. Use tiny fonts and leave white space available

7. Live demos

8. If you use a video, time it or have it narrated it

9. Don't relay on the Internet

10. Put tables full of numbers

11. 3D Graphs

12. Fancy transitions

13. Add graphs with no axis titles

14. Use numbers with no units