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Being a "rockstar" online with your website and online marketing isn't easy. Tips, tools and strategy from the eyes of a roadie looking to make your online presence rock. Get a backstage pass to look at mobile, web design, local search, customer reviews, SEO, social media and more. Presented at the Social Media Rockstar Event in Minnesota on 9/17/2014.
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THE ROADIES GUIDETO BEING AN ONLINE ROCKSTAR
@AaronWeiche
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DESIGNDoes your form trump flash?
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ROCKSTAR
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Find and research solid web design portfolio sites
www.WebDesign-Inspiration.com
Sign-up to get a monthly email of 10 designs
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MOBILEBeing EVERYWHERE for your fans
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Use Responsive Web Design
One site, one CMS, all devices
Google & Bing preferred
Fluid delivery of all of your content
WordPress Themes, SquareSpace, Professional web designers/firms
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Google Page Speed Insights
Performance Issues for Desktop and Mobile page loads
Mobile Usability Experience (ranking factor)
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Google Page Speed Insights
Tiered Reporting
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Think mobile everywhere – Web, email, search, social
https://developers.google.com/webmasters/smartphone-sites
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USABILITYBe accessible, intuitive and engage
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Don’t make them think
It’s all about the end result
TEST, don’t guess!
UsabilityHub.com ($20/mo) Click test, 5 second test and Nav test
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CONTENTLyrics and songs that influence
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Does your website answer the top 10 questions you get asked on the phone or in person?
People want answers
Can the marketing jargon
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Stories sell (hello BLOG)
Case studies and examples build trust and give your content CONTEXT
“That’s me”
Use ALL content types
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CONSITENT N.A.PSquash the rumors, keep it real
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Name, Address, Phone
Business data powers directories, search listings, apps and more
Small issues, big problems
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7 different results!
Untrusted results won’t rank
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Moz.com/local
Clean up your data
$49 per year
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REVIEWSListen to your fans
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79% of Consumers trust online reviews as much as personal recommendations(2013 BrightLocal Survey)
Hello Amazon
Good AND bad help
You need a strategy
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Reviews dominate search results
A handful of reviews on many different sites
ANY business should complete their Yelp profile (web & app)
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Top result – position
Yelp Profile (Trust)Visible StarsREVIEWS – 4.5 of 510 total reviews
Yelp Category page
37.3% of clicks went to the Yelp Profile page
51.8% of clicks went to Yelp -profile & category
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Customer feedback platform
It’s a PROCESS
Reviews are HARD
Those that win at it have customer service in their culture
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Net Promoter Score
Head-off negative feedback
Gain testimonials for your site
Encourage online reviews
$40/month
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SEARCHPaparazzi, Visibility, Exposure
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Visibility over Rank
Links are currency and trust
The best link building advice:Be worthy and ASK
It’s more than pages
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OpenSiteExplorer.com
See what’s there
Vendors, partners, local sites, industry sites, charities you support
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Rich Snippets – Schema.org
Highlight content typeshttps://www.google.com/webmasters/markup-helper/
Added search visibility and real estate for your results
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Added search visibility
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Paid Search / PPC
Google AdWords
Do NOT run a campaign without a DEDICATED landing page … EVER!
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SOCIALSharing it all along the way
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Think about social and mobile
Where can tweets, photos, reviews, check-ins, videos be a part of your business process/experience
What channels truly can help you
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Process & Expertise Events Education
Where can you build perception?
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Pay With a Tweet campaign post a photo on Facebook, Instagram or Twitter and get a free pie (2,000 redemptions)
Doubled their social media community in just 30 days
Success let to future campaigns – billboard selfie
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ANALYTICSTrack your success and sales
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Focus on the end result
Track Goals(Destination, Duration, Pages, Event)
What does it take to drive the end result on your website
Where does the successful user come from?
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Mobile & Search GA Dashboard
http://goo.gl/nq6x9j
SpyderTrap.com/blog
THANK YOUAARON WEICHE
@AARONWEICHE
WWW.LINKEDIN.COM/IN/AARONWEICHE
SPYDERTRAP.COM/BLOG & AARONWEICHE.COM
@AaronWeiche44
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