THE ROADIES GUIDETO BEING AN ONLINE ROCKSTAR

@AaronWeiche

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DESIGNDoes your form trump flash?

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ROCKSTAR

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Find and research solid web design portfolio sites

www.WebDesign-Inspiration.com

Sign-up to get a monthly email of 10 designs

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MOBILEBeing EVERYWHERE for your fans

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Use Responsive Web Design

One site, one CMS, all devices

Google & Bing preferred

Fluid delivery of all of your content

WordPress Themes, SquareSpace, Professional web designers/firms

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Google Page Speed Insights

Performance Issues for Desktop and Mobile page loads

Mobile Usability Experience (ranking factor)

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Google Page Speed Insights

Tiered Reporting

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Think mobile everywhere – Web, email, search, social

https://developers.google.com/webmasters/smartphone-sites

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USABILITYBe accessible, intuitive and engage

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Don’t make them think

It’s all about the end result

TEST, don’t guess!

UsabilityHub.com ($20/mo) Click test, 5 second test and Nav test

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CONTENTLyrics and songs that influence

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Does your website answer the top 10 questions you get asked on the phone or in person?

People want answers

Can the marketing jargon

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Stories sell (hello BLOG)

Case studies and examples build trust and give your content CONTEXT

“That’s me”

Use ALL content types

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CONSITENT N.A.PSquash the rumors, keep it real

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Name, Address, Phone

Business data powers directories, search listings, apps and more

Small issues, big problems

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7 different results!

Untrusted results won’t rank

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Moz.com/local

Clean up your data

$49 per year

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REVIEWSListen to your fans

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79% of Consumers trust online reviews as much as personal recommendations(2013 BrightLocal Survey)

Hello Amazon

Good AND bad help

You need a strategy

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Reviews dominate search results

A handful of reviews on many different sites

ANY business should complete their Yelp profile (web & app)

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Top result – position

Yelp Profile (Trust)Visible StarsREVIEWS – 4.5 of 510 total reviews

Yelp Category page

37.3% of clicks went to the Yelp Profile page

51.8% of clicks went to Yelp -profile & category

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Customer feedback platform

It’s a PROCESS

Reviews are HARD

Those that win at it have customer service in their culture

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Net Promoter Score

Head-off negative feedback

Gain testimonials for your site

Encourage online reviews

$40/month

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SEARCHPaparazzi, Visibility, Exposure

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Visibility over Rank

Links are currency and trust

The best link building advice:Be worthy and ASK

It’s more than pages

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OpenSiteExplorer.com

See what’s there

Vendors, partners, local sites, industry sites, charities you support

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Rich Snippets – Schema.org

Highlight content typeshttps://www.google.com/webmasters/markup-helper/

Added search visibility and real estate for your results

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Added search visibility

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Paid Search / PPC

Google AdWords

Do NOT run a campaign without a DEDICATED landing page … EVER!

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SOCIALSharing it all along the way

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Think about social and mobile

Where can tweets, photos, reviews, check-ins, videos be a part of your business process/experience

What channels truly can help you

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Process & Expertise Events Education

Where can you build perception?

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Pay With a Tweet campaign post a photo on Facebook, Instagram or Twitter and get a free pie (2,000 redemptions)

Doubled their social media community in just 30 days

Success let to future campaigns – billboard selfie

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ANALYTICSTrack your success and sales

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Focus on the end result

Track Goals(Destination, Duration, Pages, Event)

What does it take to drive the end result on your website

Where does the successful user come from?

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Mobile & Search GA Dashboard

http://goo.gl/nq6x9j

SpyderTrap.com/blog

THANK YOUAARON WEICHE

@AARONWEICHE

WWW.LINKEDIN.COM/IN/AARONWEICHE

SPYDERTRAP.COM/BLOG & AARONWEICHE.COM

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