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E o papel das Revistas nessa desconfiança toda.
Marcas e o desafio da confiança, num mundo desconfiado.
“It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than technology or patents or
manufacturing prowess.”
“But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”
MISTRUST
MISTRUST A CULPA É DA INTERNET!
IN MAGAZINES WE
…AND THIS IS THE TIME WHEN MAGAZINES COME TO SAVE THE
PRINCESS…
THE BRAND
Magazines tell the brand story
Jim Gaines
Newsweek, People, Time and Life
Multimedia Stroytelling in the Digital AgeVideo, audio and interactive
• Flypmedia – deu errado• StoryRiver Media – deu errado• The Daily – deu errado• Hoje Global Editor At Large Thomson Reuters
Jim Gaines
Consumers Get Involved with the AdsMagazine ads are considered content
Magazines Brand Storytelling
Magazines Brand Storytelling
Contextual Advertising/NativeADVERTORIAL
Magazines Brand Storytelling
It´s not advertising, it´s all about content!
Magazines Brand Storytelling
Magazines and their online presences add needed trust to overall commercial communications
Magazines strengthen online‘s connection and engagement with the consumer
Magazines and online together multiply and increase all-important purchase intent metrics
CONVERSION
Content Marketing is the Future of Marketing
It´s not advertising, it´s all about branded content !
Magazines Brand Storytelling
IT´S NOT MAGAZINES
(ONLY) ANYMORE!!!!
PROBLEM: $40 billion evaporated from print media in the last 10 years
SOLUTION: Get out of it !!!!!
HOW• Tech Driven• Programmatic enabled
WHYMulti-revenue sources
WHAT• Trust• Content/Storytelling• Context Marketing
WHERE• Multiplatforms• Multi-formats
Multi-PlatformTrusted Branded Content
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