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1 Keith Hernandez VP, International Strategy @keithrhernandez

Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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Palestra "Como Fazer a Mídia Social Funcionar para Você", de Keith Hernandez, Diretor Executivo, International Sales and Strategy, BuzzFeed, EUA.

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Page 1: Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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Keith HernandezVP, International Strategy

@keithrhernandez

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150+ Millionmonthly

UVs

75% of visits from social

Over half are aged 18-34

Over half of visits from mobile

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A massive shift has happened in just a

decade.

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Social & mobile are the new distribution channels.

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Great social content starts with emotion.

Inspiration

Humor

Identity

Helpful tips Capture the moment

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Investigative Reporting

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Longform Content

1.5M+ views

Half on mobile!

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Global Expansion

Dans quelle ville française devriez-vous

vraiment vivre?

Democrats Turn To Progressive

Agenda To Motivate 2014

Voters

21 Pictures Of Politicians In

Wellies Staring At Floods

20 Ways To Eat A Tim

Tam

41 Razões pelas quais os Pugs

são as criaturas mais

majestosas na terra

22 Motivos por los que deberías estar en Chile en este momento