PMF 2013 | Bilbao - Partie 1 | La reconversion réussie d'une métropole industrielle et la...

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Guggenheim Bilbao Museum

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1. Background…………………………………………4-8

2. Culture as a variable of development ……..9-10

3. Operation keys of GMB.………………………..11-17

4. Results of the GMB……………………………....18-28

1. Background

– Concepts underlying the Guggenheim Museum project. Economic crisis, social unrest, industry collapse.

– Factor influence on economic development strategies and urban revitalization.

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Background

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Background

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Background

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2. Culture as a variable of development

a. SOCIAL RELEVANCE OF MUSEUMS: New functions beyond the traditional goals

b. A new Social Mission

c. New Challenge

d. Culture=economic development

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Role played by GBM

a. Instrument tofacilitate/make easier the overcome from an industrial tradition to a new reality

b. Factor of developing new business areas

c. Tractor element in the configuration of the future metropolis

d. One of the factors of changing/renewing the personality of Bilbao

e. Helping recovering self-steem

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3. Operation keys of GMB

a. Join project

– atypical project

– involvement of different cultures

– use of synergies

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3 Operation keys of GMB

b. Three variable ecuation

- Building: architectural distinction comparable to the artistic quality of the collection

- Museological concept based on the identity of the Guggenheim Museum Bilbao

Collection/Exhibitions: Own identity+dinamic program

- Mixed management model– supported by public and private institutions– based on excellence

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The matter of time

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El arte de la motocicleta

El arte de la motocicleta

Galería 104

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3 Operation keys of GBM

c. Internacional prestige

– ambitious project

– Networking with other Guggenheim institutions

– International brand prestige

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3 Operation keys of GBM

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f. Education Instrument

– vehicle to bring culture to society

g. Customer Orientation

– function key lines Museum geared to delivering targets for client groups and therefore maximize a high level of self-financing

3 Operation keys of GMB

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4. Results of the Guggenheim Museum Bilbao

a. Visitors

About 16 million visitors since opening

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b. Geographical origin of visitors

4. Results of the GMB

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c. Economic Impact

– Cost of construction of the Museum : 90 million euros

– 2.95 billion euros : direct economic impact in the Basque Country

– 457 million euros : increased tax revenues

– 5.487jobs: Annual maintenance jobs

4. Results of the GMB

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d. Media impact

- A 30 million impact per year in terms of advertising value (480 accumulated since

1997)

- Main countries : Spain, USA, France, Portugal, Germany, Great Britain and Italy

4. Results of the GMB

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– 45 programs: 5.248.977 beneficiaries (accumulated since January 1998)

– Volunteer Program : 50 people

e. Education

4. Results of the GMB

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– 16.000 Individual Members

– 120 Corporate Members

– 4 Strategic Trustees

– 22 Trustees

– 31 Corporate and Media Benefactors

– 58 Associate Companys

– More than 100 events held annually in the Museum by the institutions and companies.

f. Development

4. Results of the GMB

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4. Results of the GMB

• g. Bilbao Collection

128 works

73 artists

70 Temporary Exhibitions

110 million euros investment

All in all 132 Exhibitions in 16 years26

4. Results of the GMB

h. Budget

–A 26 million euros annual budget

–70% Self-financing

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Merci beaucoup

Thank you very much

Eskerrik asko

Gracias

Jean Dubuffet. Huella de una aventura

Jean Dubuffet

Selección de Praticables y trajes de teatro de Coucou Bazar, 1973

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Yves Klein

Yves Klein

L’Accord bleu (RE 10), 1960

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China: 5.000 años

Oficial Militar

Dinastia Qin (221-207 a.C.)

Oficial Militar

Dinastia Qin (221-207 a.C.)

Soldado

Dinastia Qin (221-207 a.C.)

Caballo de carro

Dinastia Qin (221-207 a.C.)

Quimera (bixie)

Dinastía Han del Este (25-220)

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Giorgio Armani

Giorgio Armani

Galería 302

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