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Caplan Communications
Media training for business leaders on print and radio interviews
Introduction
• How to Think Like a Journalist • Interviews Are Not Conversations
The Mechanics of Giving an Interview
• How to Give an Interview to a Radio / TV / Print Reporter• The Art of the Sound Bite • Interview Preparation Tips
Role Playing
• The Interested Radio Host• The Not So Interested Radio Host• The Uninterested Journalist
Classic Do’s / Don’ts
• Energy Level• Leadership• Know Your Story
Caplan Communications
Conclusion
www.caplancommunications.com
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