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Sales Revenue Marketing
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DIGITAL & YOUSales Revenue Marketing2@LorenGray
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Lets Get Warmed Up Open your iPhones Settings menu, select Privacy, then Location Services, then scroll all the way down to System Services.In System Services scroll all the way down to the bottom, press Frequent Locations and look at the History section. Click on one of the area names to see where youve been.
Sales Revenue Marketing
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Four StatementsWebsites will be a thing of the past
The Search Box will go awayA.I. will control your marketingSales Revenue MarketingVideo will become your only voice
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Dynamic WebsitesSales Revenue MarketingWebsites will be a thing of the past
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Text goes hereSales Revenue Marketing
Magneto and the bridge being built right in front of him6
Bots & APIsBots, bots and bots whats a BOT
Google & Apple --- UNLOCKED!!Amazon Echo From 16 to 2600Sales Revenue MarketingMicrosoft first to be in ONE MILLION Cars
The opening of Bots Google / Apple / Amazon / Microsoft why is this important? it allows developers to now use the voice commands of Google now / Siri / Alexa / Cortana googles new assistant / SIRI coming to your computer / Echo / and the internet of things coming to you home and cars.
Philly has the first Uber automous cars why is there a person behind the wheel? Whay are all the auto makers racing to build fleets of automous cars?
Henry ford said if he asked his future customers what they wanted they would have said faster horses
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The Search Box will go away
Sales Revenue Marketing
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Sales Revenue Marketing
Voice and inanimate objects9
This is what we have right now
Sales Revenue Marketing
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Sales Revenue Marketing
For now we have11
Sales Revenue Marketinghttps://youtu.be/FPfQMVf4vwQ
For now we have12
This is what well have next
Sales Revenue Marketing
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Sales Revenue Marketing
Next well have VIV ----- start at 2:1014
Were talking to Inanimate ObjectsGoogle Assistant the new Google Now
Alexa -- Amazon EchoSiri OS10 and now on Mac & Wireless smart ear-budsSales Revenue MarketingCortana Microsoft everywhere
Gboard Apple & -- wireless ear buds
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MetaSearch
Sales Revenue MarketingA.I. will control your marketing
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Some Questions
Sales Revenue MarketingTake out your phones and text to 22333 the word lorengray
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A "Chevron"https://www.polleverywhere.com/multiple_choice_polls/n3FgdceK9uLI8HD18
A "3 Pack"https://www.polleverywhere.com/multiple_choice_polls/K7lkYFsI7soVcoc19
Price Parity & Reviews Matrixhttps://www.polleverywhere.com/multiple_choice_polls/CiEVmOSBVV3iWdX20
"Hotel Finder"https://www.polleverywhere.com/multiple_choice_polls/N77jEx9FU6mqoxi21
"Knowledge Graph"https://www.polleverywhere.com/multiple_choice_polls/dqAFUSg9TRxHv2T22
Do You Know What These Are?Chevrons Feature spots on TripAdvisor
Hotel Finder Googles Hotel Product3 Pack SERP results box on GoogleSales Revenue MarketingPrice parity and reviews matrix Conditions used to calculate CPC and ad placementGoogle Local Knowledge Graph- Right Hand results
Possible Poll23
Sales Revenue Marketing
Wheres Brand.com?The locations That Count
MetaSearch
Cindy Estes just published an article on the growth and hidden value of MetaSearch
http://hotelmarketing.com/index.php/content/article/the_rise_of_metasearch_and_its_effect_on_hotel_distribution24
Sales Revenue Marketing
Google Trips App
https://get.google.com/trips/
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Sales Revenue Marketing
Google Launches Cross Device Tracking
http://marketingland.com/google-cross-device-remarketing-launches-192819
REMEMBER TO HIT THE PLAY ON THE PLAY BAR AT THE BOTTOM LEFT OF THE SCREEN (USE MOUSE)
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Sales Revenue Marketing
Urgency Messaging x rooms left optionReal Time PricesBased on dates of travel Promotion MessagingProperty Multi-property option availableBrand LogoStarsDestination MessagingDynamic Creative Template for a Real Time Bidding Display AdMembership LinkFacebook Brings DAT Mainstream
Facebooks Dynamic Ads for Travel 27
Sales Revenue MarketingFacebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings. Dan Peltier
With U.S. travelers spending 20 percent of their time on mobile on either the Facebook or Instagram apps,Facebooks new Dynamic Ads for Travelproduct isdesigned specifically for hospitality and other travel brands to help them retarget consumers browsing those apps and other web sites for travel ideas and inspiration Skift Sept 26th 2016
Facebook Lives in Mobile
https://www.facebook.com/business/learn/facebook-create-ad-dynamic-ads-travel
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We now have thisSales Revenue Marketing
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Sales Revenue Marketing
Remember watson? Meet Lucy
Be careful of automation you become to reliant on it and forget how to do the work yourself
How many still know how to perform a displacement analysis?
Think of the price gouging report in florida, that was automated rev tools modifying price.. Got a lot of people in a lot of trouble30
Which could lead to thisSales Revenue Marketing
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Sales Revenue Marketing
This is what is happening right now.32
Video, LIVE & StuffSales Revenue Marketing
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Four Current Stages of Visual EngagementVR Virtual Reality
AR Augmented Reality360 Flat Screen ViewSales Revenue MarketingLIVE ummm Yeah
100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook
Cisco says 75% of all mobile traffic will be video by 2020
20 minutes a day on Facebook
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The AR World Today
Sales Revenue Marketing
Facebook.com/map its almost its own TV station example Hurricane Mathew
100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook
Cisco says 75% of all mobile traffic will be video by 2020
20 minutes a day on Facebook
facebook.com/livemap screen shot
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The VR World Today
Sales Revenue Marketing
Sonys new VR game just out
Give example of AUS and the 360 campaign 36
The 3600 World Today
Sales Revenue Marketing
Show the real fly 360
Give example of AUS and the 360 campaign 37
The LIVE World Today
Sales Revenue Marketing
Facebook.com/map its almost its own TV station example Hurricane Mathew
100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook
Cisco says 75% of all mobile traffic will be video by 2020
20 minutes a day on Facebook
facebook.com/livemap screen shot
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All videos, presentations, links, resources and tutorials are at
Sales Revenue Marketinghttps://www.HospitalityDigitalMarketing.com/marcus
OR
Bit.ly/marcus16
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THANK YOUSales Revenue Marketing40@LorenGray
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