Marcus Hotels "Digital & YOU" Day 1 Session 4 by Loren Gray

PowerPoint Presentation

Sales Revenue Marketing

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DIGITAL & YOUSales Revenue Marketing2@LorenGray

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Lets Get Warmed Up Open your iPhones Settings menu, select Privacy, then Location Services, then scroll all the way down to System Services.In System Services scroll all the way down to the bottom, press Frequent Locations and look at the History section. Click on one of the area names to see where youve been.


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Four StatementsWebsites will be a thing of the past

The Search Box will go awayA.I. will control your marketingSales Revenue MarketingVideo will become your only voice

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Dynamic WebsitesSales Revenue MarketingWebsites will be a thing of the past

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Text goes hereSales Revenue Marketing

Magneto and the bridge being built right in front of him6

Bots & APIsBots, bots and bots whats a BOT

Google & Apple --- UNLOCKED!!Amazon Echo From 16 to 2600Sales Revenue MarketingMicrosoft first to be in ONE MILLION Cars

The opening of Bots Google / Apple / Amazon / Microsoft why is this important? it allows developers to now use the voice commands of Google now / Siri / Alexa / Cortana googles new assistant / SIRI coming to your computer / Echo / and the internet of things coming to you home and cars.

Philly has the first Uber automous cars why is there a person behind the wheel? Whay are all the auto makers racing to build fleets of automous cars?

Henry ford said if he asked his future customers what they wanted they would have said faster horses

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The Search Box will go away


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Voice and inanimate objects9

This is what we have right now


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For now we have11

Sales Revenue Marketinghttps://youtu.be/FPfQMVf4vwQ

For now we have12

This is what well have next


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Next well have VIV ----- start at 2:1014

Were talking to Inanimate ObjectsGoogle Assistant the new Google Now

Alexa -- Amazon EchoSiri OS10 and now on Mac & Wireless smart ear-budsSales Revenue MarketingCortana Microsoft everywhere

Gboard Apple & -- wireless ear buds

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MetaSearch

Sales Revenue MarketingA.I. will control your marketing

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Some Questions

Sales Revenue MarketingTake out your phones and text to 22333 the word lorengray

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A "Chevron"https://www.polleverywhere.com/multiple_choice_polls/n3FgdceK9uLI8HD18

A "3 Pack"https://www.polleverywhere.com/multiple_choice_polls/K7lkYFsI7soVcoc19

Price Parity & Reviews Matrixhttps://www.polleverywhere.com/multiple_choice_polls/CiEVmOSBVV3iWdX20

"Hotel Finder"https://www.polleverywhere.com/multiple_choice_polls/N77jEx9FU6mqoxi21

"Knowledge Graph"https://www.polleverywhere.com/multiple_choice_polls/dqAFUSg9TRxHv2T22

Do You Know What These Are?Chevrons Feature spots on TripAdvisor

Hotel Finder Googles Hotel Product3 Pack SERP results box on GoogleSales Revenue MarketingPrice parity and reviews matrix Conditions used to calculate CPC and ad placementGoogle Local Knowledge Graph- Right Hand results

Possible Poll23


Wheres Brand.com?The locations That Count

MetaSearch

Cindy Estes just published an article on the growth and hidden value of MetaSearch

http://hotelmarketing.com/index.php/content/article/the_rise_of_metasearch_and_its_effect_on_hotel_distribution24


Google Trips App

https://get.google.com/trips/

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Google Launches Cross Device Tracking

http://marketingland.com/google-cross-device-remarketing-launches-192819

REMEMBER TO HIT THE PLAY ON THE PLAY BAR AT THE BOTTOM LEFT OF THE SCREEN (USE MOUSE)

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Urgency Messaging x rooms left optionReal Time PricesBased on dates of travel Promotion MessagingProperty Multi-property option availableBrand LogoStarsDestination MessagingDynamic Creative Template for a Real Time Bidding Display AdMembership LinkFacebook Brings DAT Mainstream

Facebooks Dynamic Ads for Travel 27

Sales Revenue MarketingFacebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings. Dan Peltier

With U.S. travelers spending 20 percent of their time on mobile on either the Facebook or Instagram apps,Facebooks new Dynamic Ads for Travelproduct isdesigned specifically for hospitality and other travel brands to help them retarget consumers browsing those apps and other web sites for travel ideas and inspiration Skift Sept 26th 2016

Facebook Lives in Mobile

https://www.facebook.com/business/learn/facebook-create-ad-dynamic-ads-travel

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We now have thisSales Revenue Marketing

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Remember watson? Meet Lucy

Be careful of automation you become to reliant on it and forget how to do the work yourself

How many still know how to perform a displacement analysis?

Think of the price gouging report in florida, that was automated rev tools modifying price.. Got a lot of people in a lot of trouble30

Which could lead to thisSales Revenue Marketing

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This is what is happening right now.32

Video, LIVE & StuffSales Revenue Marketing

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Four Current Stages of Visual EngagementVR Virtual Reality

AR Augmented Reality360 Flat Screen ViewSales Revenue MarketingLIVE ummm Yeah

100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook

Cisco says 75% of all mobile traffic will be video by 2020

20 minutes a day on Facebook

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The AR World Today


Facebook.com/map its almost its own TV station example Hurricane Mathew




facebook.com/livemap screen shot

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The VR World Today


Sonys new VR game just out

Give example of AUS and the 360 campaign 36

The 3600 World Today


Show the real fly 360

Give example of AUS and the 360 campaign 37

The LIVE World Today


Facebook.com/map its almost its own TV station example Hurricane Mathew




facebook.com/livemap screen shot

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All videos, presentations, links, resources and tutorials are at

Sales Revenue Marketinghttps://www.HospitalityDigitalMarketing.com/marcus

OR

Bit.ly/marcus16

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THANK YOUSales Revenue Marketing40@LorenGray

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Presentations & Public Speaking

Marcus Hotels "Digital & YOU" Day 1 Session 4 by Loren Gray