Avikalp

WHAT IS SOCIAL MEDIA

Presented By:

Team Avikalp Khushboo Jha

Viral Shah

SOCIAL MEDIA

• Web based environment dedicated to community based input, interaction, content sharing and collaboration.

TYPES OF SOCIAL MEDIA

Forums

Micro blogging

Social Networking

Social Bookmarking

Social Curation

Wikis

Key Player

s

Facebook

Twitter

Google+

You Tube

Wikipedia

LinkedIn

Reddit

Pinterest

POSITIVE EFFECTS OF SOCIAL MEDIA

• Shorter World

• Global Connection

• Low Cost

• Unlimited Access

• Simplicity

• Flexibility

• Measurability

NEGATIVE EFFECTS OF SOCIAL MEDIA

• Cyber Bullying

• Reduced Productivity

• Privacy

• Mental illness

• False Identity

• Increased Crime

SOCIAL MEDIA MARKETING

• Increased Brand Recognition

• Improved Brand Loyalty

• More Opportunities To Convert

• Higher Conversion Rates

• Higher Brand Authority

• Increased Inbound Traffic

• Decreased Marketing Costs

• Better Search Engine Rankings

SOCIAL MEDIA FACTS

• The fastest growing demographic on Twitter is the 55-64 year age bracket.

• YouTube reaches more U.S. adults aged 18-34 than any cable network

• Every second 2 new members join LinkedIn

• 93% of marketers use social media for business

• 25% of Facebook users don't bother with privacy settings

REFERENCES

• http://www.huffingtonpost.com/belle-beth-cooper.html

• http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.html

• www.forbes.com/.../09/24/the-top-7-social-media-marketing