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A presentation I gave at sxsw entitled "What your startup can learn from Barack Obama and Howard Dean"
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What your startup can learn from the political internet campaigns
Have an Opponent
Your opponent is not your competition
Barack Obama > Status QuoHoward Dean > Iraq War
Sunlight Labs > Undue Influence
37Signals > Enterprisey-nessMeetup > Being Alone
Twitter > Being Disconnected
This Panel > Bad SxSW Panels
Use your opponent to craft narrative
Create the illusion of intimacy with your customers
Let your customers meet each other. Physically.
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