What your startup can learn from the political internet campaigns

Have an Opponent

Your opponent is not your competition

Barack Obama > Status QuoHoward Dean > Iraq War

Sunlight Labs > Undue Influence

37Signals > Enterprisey-nessMeetup > Being Alone

Twitter > Being Disconnected

This Panel > Bad SxSW Panels

Use your opponent to craft narrative

Create the illusion of intimacy with your customers

Let your customers meet each other. Physically.