UER Formation Internationale Nathalie Labourdette, UER

UER Formation Internationale

Nathalie Labourdette, UER

European Commission, Dubvrovnik, 7-8 June 2006

European Communications Network

Nathalie LabourdetteEBU International Training

How to handle the dynamics of today’s Broadcasting business?

• Professionals find responsive, adaptable and imaginative answers

• Invest and train them• Training is a combination of :

– knowledge– savoir-faire & practises – intercultural competences

EBU International Training is a concrete platform for knowledge transfer

• at international level • at national level

At International level

What : – benchmark & eye opener – content: new & cutting edge – best practises – network

How : – Seminars, Master courses

At national level : on-going partnership

What : – sets of new skills aligned with one

Broadcaster's business development– a catalyst for change & development

How : – Customized workshops

Partnership with Members

• > 1000 professionals trained each year

• 30 programmes / year

5 domains of training

Quality standards

• Quality standards • Validation of competencies• Integrated evaluation

e -STEPEuropean System for Training Evaluation Practise

Project sponsored by the European Commission as part of the Leonardo da Vinci Programme

Communicating EU : first thoughtsWhat and why EU ? (Territory, Treaty,

Institutions, Policy, stories on Economics, current affairs, foreign affairs, domestic affairs, sports, politics, etc.)

What news?What is the interest of the viewer?What is the role of the journalists?What is the PSB remit?

Incorporate EU in programming

• A plural approach to programming• Networks & best practises• Faces

Plural approach to programming• Make programmes on and about Europe:

identification and reputation• Inclusive Broadcast:

– Europe becomes part of TV and Radio language

– European Union an opportunity not a problem– new formats (TVR sitcom); Talk shows– in the News : Metissage : selecting new angles

for a story • Digital platforms: new types of content & new

audience (blogs, IPTV, TV on mobile, etc.)• Investigative journalism

Networks & practises

– networks of ideas– networks of best practises– networks of professionals– networks of young journalists– networks of projects

Faces of Europe• Enhancing cultural diversity of EU• Who is EU : who to call, who to see?• Nurture faces and images for Radio

and Television. • Creating images & sounds of Europe

Training for each approachSupport needed

Our vision

For a new generation of Public Service Broadcasters

Contact

labourdette@ebu.ch

www.ebu.ch/training