Social Media and Journalists: Part 1

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Presentation to journalists in Singapore. March 19-23, 2012. Download PPT to get the notes and the URLs. (Part 1 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.

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SOCIAL MEDIAA GUIDE FOR JOURNALISTSPART 1 OF 4

NEW YORK CITY SNOW STORMDecember 26, 2010

WNYC RADIO: GOOGLE MAPDecember 29, 2010 (3 days after storm): White = snow not cleared

WNYC RADIO: GOOGLE MAPDecember 30, 2010 (4 days after storm): Purple = snow cleared

WNYC RADIO: SNOW CRISIS Over the radio, listeners were asked to text

PLOW to 30644, the station’s mobile shortcode The location of each text was added to a

Google Map The map was posted on the radio station’s

website Each person who texted was asked to also

leave an audio report as voicemail The audio reports were played on the radio

“IT REALLY ENCOURAGES OTHER PEOPLE TO SEND IN THEIR STORY AND CONTRIBUTE, WHEN THEY HEAR PEOPLE JUST LIKE THEM.”

—Jim Colgan, former WNYC news producer

LESSONS LEARNED1. The audience can help journalists2. Journalists need to think creatively so

they can use this resource well3. Social media can be very useful in

crisis reporting

CONCEPTS

JOURNALISM AND SOCIAL MEDIA

WHAT JOURNALISM DOES Inform Entertain Serve the public good Amplify the voice of the people Act as a watchdog Filter: Select and prioritize news

WHAT JOURNALISTS DO Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)

SOCIAL MEDIA: GENERAL USES Create a profile (or identity) to show

others who you are Make links to things you support or like Share information* with groups (friends,

family, work colleagues) Post comments, messages, “statuses” Maintain connections with many people

* Including images, videos, links

Us Them

Us Them

If you’re not subscribing to (following) people, you’re not doing it right.

Journalism

Important InformationSocial Media

THE PUBLIC CAN CONTRIBUTE Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)

NEW ENVIRONMENTThe media universe has changed, and there’s no going back.

NEW ENVIRONMENTThe media universe has changed, and there’s no going back.What has changed?

NEW ENVIRONMENTThe media universe has changed, and there’s no going back.What has changed?How all of us gather, verify, distribute, and consume news and information.

Source: Debra Askanase, consultant, Community Organizer 2.0

RELATED TERMS1. Participatory journalism2. Crowdsourcing3. User-generated content (UGC)4. Curation

TOOLS &COMMUNITIES

SOCIAL MEDIA

DEFINITION: SOCIAL MEDIA

Digital systems* that enable people, identified by profiles, to share information.

*digital systems = media

USER PROFILES

The profile is an anchor, or a node, in the social media universe.

CLARIFICATION

Social media (SM) puts the emphasis on media (the universe) rather than on the networks (sites or apps).

THE NETWORK

People add / follow / friend you (your profile) into their network.

What does your profile say about you?

THE NETWORK

People will “un-friend” you if they don’t like what you send out.

THE NETWORK

Your network is valuable to you if you follow people who share meaningful information.

YOUR NETWORK

Who is in your network? Why are they there?Who is missing?

Data from 2011

via Michael Netzley

Survey of 596 Singaporeans.

Data from 2011

via Michael Netzley

Survey of 596 Singaporeans.

(1)

(2)

(3)

(4)

SOCIAL MEDIAPresentation by Mindy McAdamsUniversity of Florida, USAmmcadams@jou.ufl.edu

Keep up on the latest news and tips about social media and journalists:http://www.scoop.it/t/social-media-and-journalists

Follow these sources on Twitter for updates on the social media universe:@NiemanLab

@mashable

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