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Presentation to journalists in Singapore. March 19-23, 2012. Download PPT to get the notes and the URLs. (Part 1 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.
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SOCIAL MEDIAA GUIDE FOR JOURNALISTSPART 1 OF 4
NEW YORK CITY SNOW STORMDecember 26, 2010
WNYC RADIO: GOOGLE MAPDecember 29, 2010 (3 days after storm): White = snow not cleared
WNYC RADIO: GOOGLE MAPDecember 30, 2010 (4 days after storm): Purple = snow cleared
WNYC RADIO: SNOW CRISIS Over the radio, listeners were asked to text
PLOW to 30644, the station’s mobile shortcode The location of each text was added to a
Google Map The map was posted on the radio station’s
website Each person who texted was asked to also
leave an audio report as voicemail The audio reports were played on the radio
“IT REALLY ENCOURAGES OTHER PEOPLE TO SEND IN THEIR STORY AND CONTRIBUTE, WHEN THEY HEAR PEOPLE JUST LIKE THEM.”
—Jim Colgan, former WNYC news producer
LESSONS LEARNED1. The audience can help journalists2. Journalists need to think creatively so
they can use this resource well3. Social media can be very useful in
crisis reporting
CONCEPTS
JOURNALISM AND SOCIAL MEDIA
WHAT JOURNALISM DOES Inform Entertain Serve the public good Amplify the voice of the people Act as a watchdog Filter: Select and prioritize news
WHAT JOURNALISTS DO Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)
SOCIAL MEDIA: GENERAL USES Create a profile (or identity) to show
others who you are Make links to things you support or like Share information* with groups (friends,
family, work colleagues) Post comments, messages, “statuses” Maintain connections with many people
* Including images, videos, links
Us Them
Us Them
If you’re not subscribing to (following) people, you’re not doing it right.
Journalism
Important InformationSocial Media
THE PUBLIC CAN CONTRIBUTE Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)
NEW ENVIRONMENTThe media universe has changed, and there’s no going back.
NEW ENVIRONMENTThe media universe has changed, and there’s no going back.What has changed?
NEW ENVIRONMENTThe media universe has changed, and there’s no going back.What has changed?How all of us gather, verify, distribute, and consume news and information.
Source: Debra Askanase, consultant, Community Organizer 2.0
RELATED TERMS1. Participatory journalism2. Crowdsourcing3. User-generated content (UGC)4. Curation
TOOLS &COMMUNITIES
SOCIAL MEDIA
DEFINITION: SOCIAL MEDIA
Digital systems* that enable people, identified by profiles, to share information.
*digital systems = media
USER PROFILES
The profile is an anchor, or a node, in the social media universe.
CLARIFICATION
Social media (SM) puts the emphasis on media (the universe) rather than on the networks (sites or apps).
THE NETWORK
People add / follow / friend you (your profile) into their network.
What does your profile say about you?
THE NETWORK
People will “un-friend” you if they don’t like what you send out.
THE NETWORK
Your network is valuable to you if you follow people who share meaningful information.
YOUR NETWORK
Who is in your network? Why are they there?Who is missing?
Data from 2011
via Michael Netzley
Survey of 596 Singaporeans.
Data from 2011
via Michael Netzley
Survey of 596 Singaporeans.
(1)
(2)
(3)
(4)
SOCIAL MEDIAPresentation by Mindy McAdamsUniversity of Florida, [email protected]
Keep up on the latest news and tips about social media and journalists:http://www.scoop.it/t/social-media-and-journalists
Follow these sources on Twitter for updates on the social media universe:@NiemanLab
@mashable
