Pubmedia 2.0 presentation

Public Media 2.0:Emerging Models for Participatory JournalismJessica Clark & Pat Aufderheide

The Future of Public MediaProject goal: to examine the

transformation of public media in a digital, globalized age

Activities:ResearchCodes of Best PracticeStakeholder convenings Policy analysis

Public Media 2.0A working definition

Our Assumptions Media for public knowledge and action

Designed to support civic agency and the formation of publics in democracies

Distinct from advocacy media

Emergent: not just public broadcasting

Game ChangersIncreasingly cheaper production &

distribution tools

Escalating broadband mobile use

Explosion in social media, social gaming

Work, play and civic action “in the cloud”

APIs, maps and mashups

New User HabitsChoice

Conversation

Curation

Collaboration

Creation

Not Much to Work With

Broadcast Still the Priority

$24,000,000$20,000,000

$271,500,000

$71,250,000

$62,300,000

$28,200,000

CPB 2009 Budget $406,000,000

System Support

CPB Operations

TV Station Grants

TV Programming

Radio Station Grants

Radio Programming

New Engagement Models

Learning from experiments outside the sector

Decentralized R&DFoundations supporting

innovation in community and international news, educational media

News labs popping up:Nieman, J-Lab, IRW, RJI

Widespread individual and corporate experimentation with new platforms

CPB: Scan of Best Practices

Involve

Go deeper

Reach new publics

Repurpose, remix, recycle

Collaborate

Enable media literacy

Play with form

Encourage political discussion

Examining the Old Growth

When ecologists go into the field to research natural ecosystems, they seek out the old-growth forests, the places where nature has had the longest amount of time to evolve and diversify and interconnect.

The political web covering the 2008 campaigns was so rich because it’s old growth media…Web 2.0-style political coverage has had a decade to mature into its current state.

—Steven Berlin Johnson

A Spectrum of Engagement

Strategic choices for public media

From Closed to Open

State of PlayPublic broadcasting:

generally still more closed than open

However: Public contexts rising alongside public content

Increase in hybrid news sites, combining various models for different goals

Coming soon?

Learn More:www.futureofpublicmedia.net