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This presentation at the 2010 RIPE conference by Jessica Clark examines the evolution of the Center of Social Media's research on public media 2.0 and new models for news.
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Public Media 2.0:Emerging Models for Participatory JournalismJessica Clark & Pat Aufderheide
The Future of Public MediaProject goal: to examine the
transformation of public media in a digital, globalized age
Activities:ResearchCodes of Best PracticeStakeholder convenings Policy analysis
Public Media 2.0A working definition
Our Assumptions Media for public knowledge and action
Designed to support civic agency and the formation of publics in democracies
Distinct from advocacy media
Emergent: not just public broadcasting
Game ChangersIncreasingly cheaper production &
distribution tools
Escalating broadband mobile use
Explosion in social media, social gaming
Work, play and civic action “in the cloud”
APIs, maps and mashups
New User HabitsChoice
Conversation
Curation
Collaboration
Creation
Not Much to Work With
Broadcast Still the Priority
$24,000,000$20,000,000
$271,500,000
$71,250,000
$62,300,000
$28,200,000
CPB 2009 Budget $406,000,000
System Support
CPB Operations
TV Station Grants
TV Programming
Radio Station Grants
Radio Programming
New Engagement Models
Learning from experiments outside the sector
Decentralized R&DFoundations supporting
innovation in community and international news, educational media
News labs popping up:Nieman, J-Lab, IRW, RJI
Widespread individual and corporate experimentation with new platforms
CPB: Scan of Best Practices
Involve
Go deeper
Reach new publics
Repurpose, remix, recycle
Collaborate
Enable media literacy
Play with form
Encourage political discussion
Examining the Old Growth
When ecologists go into the field to research natural ecosystems, they seek out the old-growth forests, the places where nature has had the longest amount of time to evolve and diversify and interconnect.
The political web covering the 2008 campaigns was so rich because it’s old growth media…Web 2.0-style political coverage has had a decade to mature into its current state.
—Steven Berlin Johnson
A Spectrum of Engagement
Strategic choices for public media
From Closed to Open
State of PlayPublic broadcasting:
generally still more closed than open
However: Public contexts rising alongside public content
Increase in hybrid news sites, combining various models for different goals
Coming soon?
Learn More:www.futureofpublicmedia.net
