Presentation to Navy League of the United States National Convention 2011

Social Media in the Navy

National Navy League ConventionSaturday, October 29, 2011

The state of media

• The internet has surpassed newspaper and radio as Americans’ main source of news—and is quickly gaining on television

• If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12th largest newspaper in the country!*

• The “big Navy” social media presence has more of a reach than the New York Post, Chicago Tribune, Houston Chronicle, and Philadelphia Inquirer*

*http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulati

on

The state of media

No matter the age, our

audiences are consuming

online media more than television

The state of media

Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/

Navy social media ecosystem

You can’t surge trust

Operation Unified Response

Millington Flood

Operation Tomodachi

Over 6,000 views

“We’ve burned the boats!”

Adding value to the conversation

Who are your stakeholders? What do they want to discuss?

How do they want to engage with you?How will you drive conversation around your key

initiatives?

Veggies: Key messaging & leadership priorities

Candy: Relevant, but interesting and fun content that engages audience

Regardless of the type of content we serve our

communities, it’s always:

TimelyUnique

Relevant

Being authentic builds trust among audiences

Creating memorable experiences tells the Navy story in compelling way

Showing and telling America why we need a Navy increases sharability

How can we work together?

Expanding the Partnership….

Continue to repurpose shareable content from Navy Become a Navy champion Join the Navy conversation Create content + venues that Navy can share

…it’s a two-way street!

Resources

View examples from Navy commands and guidance from CHINFO: http://www.slideshare.net/usnavysocialmedia

Review social media best practices for non-profits and member-based organizations:http://www.bethkanter.org/welcome/http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/ http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408 http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot

Join the USNavy conversation: